Transforming JICMAIL Funding Model
JICMAIL is introducing a new levy funding model approved by key industry bodies to democratize access to mail data, benefiting all stakeholders, especially SMEs. The levy, set at 0.3% of qualifying postage expenditure, is transparent, voluntary, and aims for industry-wide commitment. Accreditation is required for agencies and intermediaries handling JICMAIL data access. Opt-out is possible with conditions. For more details, visit jicmail.org.uk.
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Presentation Transcript
JICMAIL Briefing on the onset of the JICMAIL Levy November 2020
The funding model of JICMAIL is changing 2 The funding model is changing the JICMAIL Board, including DMA, ISBA and IPA, have approved a change to the funding model for this key cross-industry research to a levy approach that will open up and democratise access to JICMAIL data across the industry and create a sustainable future for the benefit of all stakeholders. The change benefits everyone in the advertising and marketing industry with a stake in the value delivery of the mail channel, this includes opening up JICMAIL s availability to SMEs. The recent lockdowns have reiterated the value of the mail channel with mail interactions at record highs. JICMAIL is the trusted, shared and accepted gold standardthat measures these interactions, helping advertisers and their partners plan and evaluate mail more effectively and efficiently. The levy represents a very cost-efficient funding model at a fraction of penny cost per item. JICMAIL (The Joint Industry Currency for Mail) is not for profit and owned by the industry, providing industry standard audience measurement data for advertising mail.
Key points on the JICMAIL levy 3 The new Levy will be billed either directly or through intermediaries, to the organisation paying the postage charges for advertising mail to Royal Mail. It will be marked on all Royal Mail invoices for transparency. The Levy is 0.3% on the qualifying postage expenditurerepresents 3 for every 1000 expenditure and will be introduced from March /April (RM CONFIRM) and for 2021, capped at 5,000 per year for any levy payer. The Levy is voluntary and opting out for a levy payer is possible although the industry will rely upon a shared commitment to the levy payment. For those levy payers wishing to opt out, they will need to write directly to JICMAIL, explaining the reasons for opting out and verify the refund required. Agencies and intermediaries need to be accredited annually by JICMAIL to provide assurance on their competency in using JICMAIL gold standard data and nominated by their clients for data access For more information on JICMAIL go to www.jicmail.org.uk for more insight and information or contact the team on tara@jicmail.org.uk
Thank you jicmail.org.uk linkedin.com/company/jicmail @jicmailuk tara@jicmail.org.uk
