Transforming Primary Care: Leadership and Collaboration Guide
Dive into the UCSF Double Helix Curriculum to explore leadership, collaboration styles, strengths, and areas for improvement in high-performing primary care education. Learn how to interact effectively with team members of various needs, and reflect on your role as a collaborator, leader, or follower. Explore the dynamics of change, human interactions, and technology adoption in the context of primary care transformation. Share experiences as early adopters or laggards and consider the factors influencing your decision-making process.
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Transformation of High-Performing Primary Care in Educationv Facilitator Guide The UCSF Double Helix Curriculum: Time: 30 minutes Audience: All Objective(s): Describe their own leadership/collaboration style, strengths, and areas for improvement, and reflect on how they can best interact with team members who have variable needs as collaborators, leaders, and followers. Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Transformation of High-Performing Primary Care in Education The UCSF Double Helix Curriculum: Managing Change Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Transformation of High-Performing Primary Care in Education Change is not just about ideas The UCSF Double Helix Curriculum: It is also about people Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Technology Adoption Curve Everett Rogers Diffusion of Innovations 1962 Transformation of High-Performing Primary Care in Education The UCSF Double Helix Curriculum: Screen shot 2010-01-03 at 7.30.36 AM We are all sometimes laggards and sometimes innovators. And we also each have tendencies in one direction. Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Transformation of High-Performing Primary Care in Education Exercise: The UCSF Double Helix Curriculum: Think about a time when you were an early adopter and a time when you were a laggard What was different for you about the two situations? Using the chat function, tell us what made you an early adopter Did you believe in the problem? The solution? The leaders? Your own role? Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Technology Adoption Curve Everett Rogers Diffusion of Innovations 1962 Transformation of High-Performing Primary Care in Education The UCSF Double Helix Curriculum: Screen shot 2010-01-03 at 7.30.36 AM Tipping point Ease, simplicity, Good ideas Desire to be a leader/champion Value/usefulness Mandate/ consequences Incentives/costs Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Transformation of High-Performing Primary Care in Education Thought leaders The UCSF Double Helix Curriculum: The rest of the organization listens to thought leaders. They may be thought leaders because they are In leadership positions Compelling and charismatic Demonstrated success Smart and thoughtful Willing to speak up Angry http://marketingthink.com/wp-content/uploads/2013/01/Thought-Leadership.jpg Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Identify the thought leaders in your organization Transformation of High-Performing Primary Care in Education The UCSF Double Helix Curriculum: Work closely with the early adopter thought leaders. They are the engine for change http://www.learning-everyday.co.uk/wp-content/uploads/2013/08/thought_leadership.jpg Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Transformation of High-Performing Primary Care in Education Cultivate your early adopters The UCSF Double Helix Curriculum: https://www.youtube.com/watch?v=8p9GZfhvrys Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Identify the thought leaders in your organization Transformation of High-Performing Primary Care in Education The UCSF Double Helix Curriculum: Work closely with the early adopter thought leaders. They are the engine for change Bring laggard thought leaders on board Before group meetings Give them an opportunity to vent, discuss their concerns with you 1:1 Give them ownership over something http://www.learning-everyday.co.uk/wp-content/uploads/2013/08/thought_leadership.jpg Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Transformation of High-Performing Primary Care in Education Exercise: The UCSF Double Helix Curriculum: Have you had success bringing an important stakeholder on board? Above you in the chain of command Below you In the chat section, tell us what you did to get buy-in from someone whose support you needed. Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Transformation of High-Performing Primary Care in Education The burning platform The UCSF Double Helix Curriculum: Everyone is more motivated when they believe the problem is real. Make a case for the importance and urgency of the problem with key stakeholders Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Transformation of High-Performing Primary Care in Education Exercise The UCSF Double Helix Curriculum: Can you articulate the burning platform that you are trying to address around chronic pain? Articulate the problem you hope to address in your clinic in a way that will engage front line staff Now articulate the problem in a way that will engage hospital or clinic leadership Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Technology Adoption Curve Everett Rogers Diffusion of Innovations 1962 Transformation of High-Performing Primary Care in Education The UCSF Double Helix Curriculum: Screen shot 2010-01-03 at 7.30.36 AM Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Transformation of High-Performing Primary Care in Education Communicating about change The UCSF Double Helix Curriculum: People are busy Residents and doctors are beyond busy They may not read your carefully crafted email http://blog.mednexus.io/wp-content/uploads/2015/02/information-overload.jpeg Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Transformation of High-Performing Primary Care in Education Overcommunicate The UCSF Double Helix Curriculum: Communicate 10 times as much as you think you need to Use 10 different formats and media http://www.stepbystep.com/wp-content/uploads/2013/07/How-to-Get-Your-Music-Heard.jpg Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Transformation of High-Performing Primary Care in Education Exercise The UCSF Double Helix Curriculum: What are some creative ways you have shared messages within your organization? Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Communication media (use multiple) Transformation of High-Performing Primary Care in Education http://www.stepbystep.com/wp-content/uploads/2013/07/How-to-Get-Your-Music-Heard.jpg The UCSF Double Helix Curriculum: Email Snail mail flyers Posters Meetings Teaching conference, grand rounds, lunch talks Pre-clinic huddles or pre-clinic teaching Videos Provide metrics by mail, email, or post on the wall Checklists Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Transformation of High-Performing Primary Care in Education The UCSF Double Helix Curriculum: Questions? Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
Transformation of High-Performing Primary Care in Education The UCSF Double Helix Curriculum: Evaluation Diana Coffa, MD Education Team UCSF Family & Community Medicine Department at Zuckerberg San Francisco General Hospital
