Tranzit Nigeria - Revolutionizing Transportation and Mobility Services
Tranzit Nigeria, founded by the business manager and co-founder, is a leading developer of transportation and mobility services. Launched in August 2013, it offers e-hailing services like TaxiPixi Africa and delivery services such as Tranzit.it. With a focus on passenger and parcel services, Tranzit is a key player in the transport sector, aiming for expansion beyond Lagos. Explore the trends, importance of mobile technology, and success factors in the evolving landscape of business operations.
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Presentation Transcript
BUSINESS MANAGER AND CO BUSINESS MANAGER AND CO- -FOUNDER OF TRANZIT NIGERIA TRANZIT NIGERIA FOUNDER OF
ABOUT TRANZIT - August 2013, Tranzit launched with beta version of its free web/mobile enabled passenger transportation service. Subsequently, a small goods delivery service was added as a complementary service line in December 2013. - Since November 2014, Tranzit has repositioned itself and has become a fast-growing developer and curator for world-class transportation and mobility services. - 1) Passenger Services - TaxiPixi Africa, a taxi e-hailing and booking service. 2) Parcel Delivery services Tranzit.it, a technology-based delivery service The company currently has two complementary product portfolios: - - - Tranzit is currently one of top 3 e-hailing services in Lagos State 400 licensed, vetted passenger and delivery service vehicles on its network. Delivery services to over 80 active merchants in Lagos alone and plans to expand outside Lagos by the end of June 2015.
What is a trend? "A pattern of gradual change in a condition, output, or process, or an average or general tendency of a series of data points to move in a certain direction over time, represented by a line or curve on a graph." - The Business dictionary What is Mobile technology ? Mobile technology is exactly what the name indicates technology that is portable; it refers to any device that you can carry with you to perform a wide variety of tasks . It is technology that allows those tasks to be performed via cellular phone, PDA, vehicles, laptops, etc - SGC What is Success ? Achievement of an action within a specified period of time or within a specified parameter. . The Business dictionary
1. Know Your Business 2. Why Mobile Technology is important 3. Some Of The Emerging Mobile Trends 4. Pros and Cons of Mobile Technology 5. Should you follow the Trends
KNOW YOUR BUSINESS KNOW YOUR BUSINESS 1. Identify the problem you want to solve 1. Identify the problem you want to solve - Questionnaires - Interviews 2. Determine that there is value in solving the problem on a mobile platform 2. Determine that there is value in solving the problem on a mobile platform - Research! - Looking into similar markets - Case Studies 3. Determine if there is big enough sample size. Know your market. 3. Determine if there is big enough sample size. Know your market. - Questionnaires - Focus groups - Experiments 4. Execution Plan 4. Execution Plan - - How you intend to solve it How you intend to solve it
WHY IS MOBILE TECHNOLOGY IMPORTANT? WHY IS MOBILE TECHNOLOGY IMPORTANT? Global Global Stats: Stats: Desktop Vs Desktop Vs Mobile Mobile Africa Africa Stats: Stats: Desktop Vs Mobile Mobile Desktop Vs Desktop Mobile 93.91 Desktop Mobile 87.86 79.18 91.53 66.57 85.56 71.2 58.83 33.43 41.16 20.83 12.05 28.8 6.09 14.44 8.47 2011 2012 2013 2014 2011 2012 2013 2014 Nigeria Stats: Desktop Vs Nigeria Stats: Desktop Vs Mobile Mobile Desktop Mobile 75.86 73.34 58.83 57.12 42.88 41.17 25.66 24.15 2011 2012 2013 2014
SOME OF THE EMERGING MOBILE TRENDS SOME OF THE EMERGING MOBILE TRENDS - Mobile Web and Apps Mobile Web and Apps - Internet of Everything - Cloud computing Cloud computing - Smart devices - Locations based services Locations based services - Mobile payments - E-commerce| M-commerce - Mobile Marketing Mobile Marketing
MOBILE WEB /APPS MOBILE WEB /APPS 80% of Internet users own a smart phone 80% of Internet users own a smart phone Search Search 80% Smartphones 47% Tablet 91% PC/Laptop 37% Game Console - Some new devices smart watches | Smart TV s | Wristbands What Markets are looking up? What Markets are looking up? Restaurants Business Finance Travel Clothes Social Media Beauty Health & Nutrition Fluid. Responsive. Engaging. Information is Targeted Fluid. Responsive. Engaging. Information is Targeted
CLOUD COMPUTING CLOUD COMPUTING Ability to store digital data offsite/online locations rather than using Ability to store digital data offsite/online locations rather than using conventional methods conventional methods Why you should consider CLOUD? Why you should consider CLOUD? - Online backup for data - Increased potential for collaboration - Regulated working environment ( sharefile) - Remote access to work files
LOCATION BASED SERVICES LOCATION BASED SERVICES Using realtime geo-data from mobile devices to provide information or render a variety of services - Context is King and Data is Queen HOW CAN IT BE USED? HOW CAN IT BE USED? Store locators Proximity based marketing Education Travel Information Road Side assistance Mobile Workforce Management Fraud Prevention Health & Nutrition Social Networking Maps & Navigation Data & Analytics
MOBILE MARKETING MOBILE MARKETING According to the Mobile Marketing Association, "Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network." How To Go About It? How To Go About It? Invest in a mobile site/App Do not neglect email marketing SMS marketing Go Social In App advertising Groupons/Coupons Location Based Services Targeted Marketing
PROS AND CONS OF MOBILE TECHNOLOGY PROS AND CONS OF MOBILE TECHNOLOGY Pros Pros Flexibility Convenient Information is Targeted Better U/I and U/X Scalability Data Backup Work from anywhere /anytime Empowering your sales force. Cons Cons Marketing Cost Network Issues Data Costs Security
SHOULD YOU AS A BUSINESS OWNER, FOLLOW THE TRENDS? WHICH OF THE TRENDS APPLY TO YOUR BUSINESS? WHICH ONE WILL AID MY BUSINESS GROWTH?
REFERENCES AND RESOURCES Luke Wroblewski's book "Mobile First". It's a good read for a business owner Top 10 Strategic Technology Trends For 2014 http://www.forbes.com/sites/peterhigh/2013/10/14/gartner-top-10-strategic-technology-trends-for- 2014/ PWC http://www.pwc.com/us/en/advisory/business-digital-technology-trends-wearables.jhtml 3 Tech Trends Every Successful Business Already Knows About Read more at http://www.business2community.com/tech-gadgets/3-tech-trends-every-successful-business-already-knows- 01028097#JCAcxor0D23J59W6.99 Strategic Growth concepts http://www.strategicgrowthconcepts.com/ The Business Directory - http://www.businessdictionary.com/ GS Stat Counter : http://gs.statcounter.com/ Tech Target http://searchcloudcomputing.techtarget.com/definition/cloud-computing Beyond Foursquare http://www.slideshare.net/matteoroversi/beyond-foursquare-overview-on-the-best-location-based-apps?related=1 Practical advice for Northern Ireland Business https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-mobile-technology
REFERENCES AND RESOURCES Mobile Marketing Statistics 2015 http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ CLOUD COMPUTING: A TECHNOLOGY FOR BUSINESS GROWTH http://primestrategies.com/cloud-computing-a-technology-for-business-growth/ Cloud Computing: United States Businesses Will Spend $13 Billion On It http://www.forbes.com/sites/tjmccue/2014/01/29/cloud-computing- united-states-businesses-will-spend-13-billion-on-it/ http://www.biznessapps.com/blog/tag/mobile-app-growth/ Explosive Growth in Mobility and Location-based Marketing http://blogs.cisco.com/wireless/explosive-growth-in-mobility-and-location-based- marketing Mobile Marketing - the Low-Cost, High-Impact Way to Grow Your Business http://www.strategicgrowthconcepts.com/marketing/mobile- marketing.html Mobile Marketing For Business Growth: 5 Essential Strategies Read more at http://www.business2community.com/mobile-apps/mobile-marketing-for-business-growth-5-essential-strategies- 0591103#pfOi5UmzccPfPO30.99
