Trust and Transparency in the Food Industry Empowering Ethical Consumers

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Explore how increasing transparency in the food industry builds trust with consumers, the challenges and opportunities it brings, and the key takeaways from 2015 research on consumer expectations and company responsibilities.

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Uploaded on Apr 09, 2025 | 0 Views

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Growing Trust Empowering the Ethical Consumer Charlie Arnot Charlie.Arnot@Foodintegrity.org www.foodintegrity.org www.bestfoodfacts.org

CFI Trust Model

Sustainable Balance

Transparency Means Business Consumers have begun to weigh a new set of factors more heavily in their purchase, disrupting the consumer value equation in ways that present both opportunities and challenges for the food industry.

Takeaways 2015 research proves increasing transparency increases trust Transparency is no longer optional it s a basic consumer expectation Consumers primarily hold food companies responsible for transparency Transparency is the key to overcoming the Big is Bad bias. Consumers want information on your practices practices are an illustration of values in action and values drive trust. Consumers want the ability to engage. They want to be heard and acknowledged and they want straight answers to their questions.