TSMO Peer Exchange: Public Communications & Best Practices Overview
Explore the National Operations Center of Excellence's Peer Exchange focusing on public communications in transportation. Learn about TSMO strategies, challenges, and resource needs. Engage in discussions on stakeholder communication, traveler information, and regional partnerships for effective TSMO implementation.
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Presentation Transcript
Public Communications and Public Communications and TSMO Peer Exchange TSMO Peer Exchange October 18,2023 | Portland, ME
Peer Exchange Overview Background The National Operations Center of Excellence (NOCoE), a partnership of AASHTO, ITE, and ITS America and with support from FHWA, holds 6 peer exchanges each year as part of its regular technical service program. For 2023, the NOCoE Technical Advisory Committee (TAC) identified a peer exchange on public communications peer exchange and resources as the number one priority for NOCoE in 2023. NOCoE staff proposed holding a peer exchange at the AASHTO Transcomm annual meeting to engage with as many communications professionals as possible.
Peer Exchange Overview Goals Exchange information on best practices in TSMO and public communications. Learn about regular challenges faced by practitioners in these disciplines. Identify resource needs for effective public communications and transportation systems management and operations (TSMO).
Agenda Time (ET) 8:00 9:00am 9:00 9:10am Topic Breakfast Welcome and Goals 9:10 10:00 Communicating the benefits of TSMO Presentation: Laurie Matkowski, Gannett Fleming and NOCoE TAC Panel Discussion: o Communicating to key stakeholders o Building a new program o Communicating benefits to the public Poll Questions Break Traveler information Panel Discussion and Poll Questions o Traveler information programs o Winter weather and work zones o Use of social media Rapid Roundtable Discussion Presentation: (Colby Fortier-Brown, Maine DOT) o Regional partnerships o Wireless emergency alerts o Highlighting TSMO investment o Equity and Inclusivity Poll Questions 10:00 10:15 10:15 11:00 11:00 11:50 11:50 12pm Closing
TSMO Strategies Work Zone Management Traffic Incident Management Special Event Management Road Weather Management Freight Management Traffic Signal Coordination Traveler Information Ramp Management Transportation Demand Management Congestion Pricing Active Transportation and Demand Management Parking Management Integrated Corridor Management Access Management Connected and Automated Vehicle Deployment Expanding Multimodal Alternatives and Mobility Services Transit Management Improved Bicycle and Pedestrian Network Mobility on Demand
Benefits to TSMO Improved quality of life Smoother and more reliable traffic flow Improved safety Reduced congestion Less wasted fuel Cleaner air Increased economic vitality More efficient use of resources (facilities, funding) Greater availability of transportation options Better balance of supply of and demand for the overall transportation system
Break in Session We will be back at 10:15AM
ADOT Safety Message Contest | Department of Transportation (azdot.gov)
Does your organization have a dedicated web resource for TSMO/operations? Do you plan to upgrade or build a TSMO/operations webpage in the next year? 19% 19% Yes Yes 39% No No 16% 65% Not Sure Not Sure 42% Does your organization have a dedicated video for TSMO/operations? Do you plan to develop a TSMO/operations video in the next year? 15% 23% Yes Yes 35% No 18% No 67% Not Sure Not Sure 42%
