TV Advertising Insights and Trends 2022
Discover key insights from the 2022 TV advertising landscape, including high reach among adults, viewing habits, advertiser spending trends, and the importance of TV in media consumption. Data from multiple sources like IPA TouchPoints, Barb., and Nielsen Ad Intel provide a comprehensive view of the TV advertising industry.
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Presentation Transcript
Linear TV and BVOD reaches over 90% of adults every week Adults ABC1 adults 16-34 91.3% 91.3% 80.1% Men Women HP+CH 90.1% 92.5% 90.9% Source: IPA TouchPoints 2022, average of wave 1 and wave 2, Adults 15+
TV is fundamental in almost all viewing need states Source: The Age of Television, 2018, MTM/Thinkbox
How we watch broadcaster TV 11% 28% 11% BVOD Playback Live 16-34 Inds 6% 66% 78% 2 hrs 41 mins 1 hr 1 min Source: 2022, Barb / Broadcaster stream data
And its not just big spenders - 763 advertisers spent less than 50k on TV in 2022 900 800 700 NO. OF ADVERTISERS 600 500 400 763 300 568 458 439 200 100 142 116 9 0 Less than 50k 50-250k 250k- 1m 1-5m 5-10m 10-50m 50m+ Source: Nielsen Ad Intel, 2022
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