Types of Customers in Business: Understanding Consumer Behavior
In business, there are different types of consumers, each with unique behaviors and preferences. From organized customers to talkative ones, understanding consumer types is crucial for businesses to tailor their products and services effectively. Explore the characteristics of various customer types such as aggressive, seasonal, and impulsive to enhance your market strategies.
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Presentation Transcript
Welcome to all for the PSK Online lecture Chapter 3 Scientific Purchasing By Dr. Dhiraj Ovhal HOD of Commerce
Q.2 Types of Customers ? Meaning:- In business terms, there are different types of consumer of goods and services that are offered for sale by companies and the manufacturers. A product manufacturing Company has to determine, know or understood the type of Consumer, the market for the products which they intend to introduce in the market. It also enables the Company to avail the right and desired product to the Consumers which increase sales and profit for the Company. Definition Consumer can be defined as the "one who purchases goods and services use"
Q.2 Types of Customers ? Way to remember :- OATS2 I D3 ( Oats ........Id card) Sr. Particular Details 1 Organized customers:- Perfect customers and buying regularly as per need Angry and rude behaivour customer 2 Aggressive Customers:- 3 Talkative customers:- Buy regularly , more talkative & friendly 4 Seasonal Customers:- Not regular customers . purchase only at seasonally Timid and nervous customers 5 Shy Customers:- 6 Impulsive customers:- Buy without planning 7 Discount-driven customers:- When discount or lower price then buy the prodcut Determined & strong in decision making 8 Decisive Customers:- 9 Dual Minded Customers:- Confused customers
1.Organized customers :- Perfect customers and buying regularly as per need. It is purchasing on regular basis It is also called as Common customers. These customers are product specific and only tend to buy items only to which they are habitual or have a specific need for them.
2. Aggressive Customers ::- Angry and rude behaivour customer Such customers keep angry nature and are more often rude in behavior. They have mental conflict and thus pass their anger on sellers too. They need to be cared with tacts.
3 Talkative customers :- Buy regularly , more talkative & friendly They are customers who are more talkative and usually friendly. They are easy going and it is easy to handle them in their own tone. They make buying process more easy and fruitful
4 Seasonal Customers :- Not regular customers . purchase only at seasonally They are buying occasionally
5 Shy Customers :- Timid and nervous customers They are also known as timid and nervous customers who are not interested in talking and keep silence. They buy with observation. They need to be cared and handled carefully to convert into a potential customer
6 Impulsive customers :- Buy without planning These customers are difficult to convince as they want to do the business in urge or caprice. They don t have any specific item into their product list but urge to buy what they find good and productive at that point of time. Handling these customers is a challenge as they are not particularly looking for a product and want the supplier to display all the useful products. they have in their tally in front of them so that they can buy what they like from that display. If impulsive customers are treated accordingly then there is high probability that these customers could be a responsible for high percentage of selling.
7 Discount-driven customers :- When discount or lower price then buy the product These consumers keep expectation at lower price with discount. They are ready to buy if discount is provided. Therefore, most of the time, heavy discounts are given by sellers to attract such customers
8 Decisive Customers :- Determined & strong in decision making They are more determined and strong in decision- making. They know what they need and are more often experienced customers.
9 Dual Minded Customers :- Confused customers They are more determined and strong in decision-making. They know what they need and are more often experienced customers.
Q.2 Types of Customers ? Way to remember :- OATS2 I D3 ( Oats ........Id card) Sr. Particular Details 1 Organized customers:- Perfect customers and buying regularly as per need Angry and rude behaivour customer 2 Aggressive Customers:- 3 Talkative customers:- Buy regularly , more talkative & friendly 4 Seasonal Customers:- Not regular customers . purchase only at seasonally Timid and nervous customers 5 Shy Customers:- 6 Impulsive customers:- Buy without planning 7 Discount-driven customers:- When discount or lower price then buy the prodcut Determined & strong in decision making 8 Decisive Customers:- 9 Dual Minded Customers:- Confused customers
Attendance Link https://forms.gle/Xqvykv5vfEi1zpyF7 (Mention date at last point)
