Uncovering Influence: Alcohol, Marketing & Society
Dive into the impact of alcohol marketing on consumer behavior, attitudes, and societal views. Explore the strategies used, implications of social media advertising, and the push for plain packaging in the tobacco industry. Reflect on your learning and consider the potential for change in alcohol packaging norms.
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Presentation Transcript
Alcohol Adverts In small groups, think of as many any adverts for alcohol you have seen or remember.
Alcohol Adverts How is alcohol presented? Who are they trying to appeal to? Why? Where? Have you seen any alcohol adverts on your social media feeds? -What is the implication of this? -Is this appropriate? -Do differences exist in between drinks? -What about the time of the year?
Marketing and Advertising How does marketing and advertising affect our attitudes to drinking alcohol? How does advertising and marketing affect our behaviour? Think of any recent purchases you have made what made you buy what you bought?
Tobacco Marketing Let s think about tobacco packaging Why has plain packaging has been introduced? Do you think the tobacco companies were happy about this? If not, why not?
Group Discussion Should plain packaging for alcohol be introduced?
