Understanding Attitudes, Prejudice, and Behavior
Explore the concept of attitudes and prejudice, how they influence behavior, and the impact of discrimination. Learn about attitude development, major components, and the complex relationship between attitudes and behaviors. Gain insights into self-monitoring and the limitations of attitudes as predictors of behavior.
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Presentation Transcript
Attitudes and Prejudice By Natasha, Hope, Weslie, Ariana, and Bob
Attitude Attitude-stable organization of beliefs, feelings, and tendencies toward someone o made of three major components: evaluative beliefs feelings behavior tendencies
Major components: Evaluative: A judgement decided logically. o I like pie because it tastes good Feelings: An emotion usually associated with a situation or a thing o Pie makes me happy Behavior tendencies o The way we typically act; relates to attitude
Attitude Development Attitude development is based largely on how an individual was raised and their environment o parental and societal values o media and social pressures Media heavily influences the formation of attitude in a society, which influences the attitudes of an individual http://www.youtube.com/watch?v=pbWeH9cztHw
Attitudes and Behaviors Attitude doesn t always predict a behavior o Some people change behavior and attitude to be appropriate in a situation Self monitoring- when people override their behavior in accordance with others expectations o High self monitoring will result in observing situations and other people s behaviors for clues on how to act o Low self monitoring will result in action on ones own attitudes with great consistency, showing little regard for situational clues and constraints.
Attitudes and Behavior LaPierre traveled through the U.S during the 1930s with a chinese couple They were refused service at 1 out of 250 hotels and restaurants 6 months later he sent out a survey- most places claimed they would not serve Chinese. Moral of the story: Attitudes are not reliable predictors of actual behavior!
Prejudice and Discrimination Prejudice - an attitude that is an unfair, intolerant, or unfavorable view of a group of people. Judging people before you get to know them at all. Discrimination - to treat a certain group of people unfairly. Treating a person differently based on race, culture, beliefs, gender, looks, or the way someone dresses. acting on a prejudice
Types of Prejudice Sexism-negative sentiments with regard to females that derive from the belief that females are worth less or less capable,mentally and physically, than males. o Throughout history, women have been thought of as being subordinate to men, often being ignored in areas like the academia or belittled altogether. o http://www.youtube.com/watch?v=kOjNcZvwjxI
Types of prejudice Racism - Prejudice and discrimination directed towards a particular racial group. o In America, African Americans, Asians, Arabs, Native Americans, and Hispanics have all been subject to prejudice and discrimination. o https://www.youtube.com/watch?v=K6Izjf ozP4k
