Understanding Bias and Preconceptions in Valuation

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Explore the impact of bias and preconceptions on valuation in various scenarios, from personal assessments to professional equity research and M&A activities. Learn how subconscious factors influence decision-making and the importance of recognizing and mitigating bias in valuation processes.

  • Bias
  • Preconceptions
  • Valuation
  • Decision-making
  • Equity Research

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Presentation Transcript


  1. BIAS AND PRECONCEPTIONS: THE BIGGEST BARRIER TO VALUATION SPRING 2019

  2. Bias: The Sources The power of the subconscious: We are human, after all, and as a consequence are susceptible to Herd behavior: For instance, there is the market price magnet in valuation, where estimates of intrinsic value move towards the market price with each iteration. Hindsight bias: If you know the outcome of a sequence of events, it will affect your valuation. (That is why teaching valuation with cases is an exercise in futility) The power of suggestion: Hearing what others think a company is worth will color your thinking, and if you view those others as more informed/smarter than you are, you will be influenced even more. The power of money: If you have an economic stake in the outcome of a valuation, bias will almost always follow. Corollary 1: Your bias in a valuation will be directly proportional to who pays you to do the valuation and how much you get paid. Corollary 2: You will be more biased when valuing a company where you already have a position (long or short) in the company. 2

  3. Valuing your own business You are valuing your own business for sale to a third person. High Low Unclear You are a venture capitalist valuing this business for an investment. High Low Unclear 3

  4. Its personal You are valuing your own business for divorce court; half of your estimated value will go to your spouse (soon to be ex-spouse) High Low Unclear You are an appraiser for the owner, valuing a business for tax purposes. High Low Unclear You are an appraiser for the IRS, valuing the business for tax purposes. High Low Unclear 4

  5. Equity Research and M&A You are a sell side equity research analyst, valuing a company with the intent of putting a buy or sell recommendation on it. High Low Unclear You are buy-side analyst, valuing a company for your portfolio manager, who already happens to own a million shares of its stock. High Low Unclear You are buy-side analyst, valuing a company for your portfolio manager, who already happens to have shorted a million shares of its stock. High Low Unclear 5

  6. A Friendly Takeover You are an M&A analyst, working for the banker for the acquirer in a friendly takeover, valuing the target company. High Low Unclear You are an M&A analyst, working for the banker for the target in a friendly takeover, valuing the target company. High Low Unclear 6

  7. A Hostile Takeover You are an M&A analyst, working for the banker for the acquirer in a hostile takeover, valuing the target company. High Low Unclear You are an M&A analyst, working for the banker for the target in a hostile takeover, valuing the target company. High Low Unclear 7

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