
Understanding Consumer Behavior in the Fashion Market
Explore consumer behavior in the fashion market, decision-making processes, psychological and sociological aspects, and product planning and development. Learn about fashion market practices and procedures from the perspective of an assistant professor in Fashion Technology.
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Presentation Transcript
Consumer Behaviour Ms.S.Priya, Assistant Professor, Dept. Of Fashion Technology, Bon Secours College for women, Thanjavur.
Fashion market practices and procedures