Understanding Consumer Behavior in the Fashion Market

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Explore consumer behavior in the fashion market, decision-making processes, psychological and sociological aspects, and product planning and development. Learn about fashion market practices and procedures from the perspective of an assistant professor in Fashion Technology.

  • Consumer Behavior
  • Fashion Market
  • Decision Making
  • Product Development

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Presentation Transcript


  1. Consumer Behaviour Ms.S.Priya, Assistant Professor, Dept. Of Fashion Technology, Bon Secours College for women, Thanjavur.

  2. Consumer behaviour in apparel

  3. Fashion market

  4. Fashion buyer

  5. Decision making

  6. Psychological and sociological aspects

  7. Product planning and development

  8. Fashion market practices and procedures

  9. Thank you

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