Understanding Media Analysis in Arrival (2017)
Explore the detailed analysis of media codes in the movie "Arrival (2017)". Understand how the filmmaker effectively used camerawork to create tension and manipulate audience perception. Delve into the connotations and observations behind the strategic use of media codes. Unravel the impact on audience engagement and the broader thematic elements of the film.
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Presentation Transcript
ANALYSING MEDIA CODES CONTENTION OBSERVATION CONNOTATION AUDIENCE
ANALYSING MEDIA CODES CONTENTION The contention of the analysis is your headline for what the media producer succeeded (or not) in their media product using media codes. In Arrival (2017) Villeneuve uses camerawork to give the alien a foreboding presence.
ANALYSING MEDIA CODES OBSERVATION Analysis of a media product will include some kind of observation or description of the code. The observation could be seen as the denotation section of the analysis. When showing the aliens in contrast with Louise Banks, Villeneue uses a long, low camera angle shot in order to have a full body shot of both characters.
ANALYSING MEDIA CODES CONNOTATION The connotation is the meaning that is attached to the denotation that you have observed. Here you are answering why the decision was made to use the media code in the way described. The use of this shot highlights just how much larger the alien is compared to Banks as the use of the low angle has the figure towering over her.
ANALYSING MEDIA CODES AUDIENCE It s a good idea to connect any analysis to the codes effect on the audience. This usually frames the use of the code to the broader ideas of the media product. When discussing the effect on the audience, often you are discussing the use of form, story or genre conventions. When media products use or subvert these conventions adds to their understanding or relationship with their audience. This adds distrust of the aliens, and has the audience see Banks as vulnerable. This tension adds to the thriller aspect of the film.
ANALYSING MEDIA CODES In Arrival (2017) Villeneuve uses camerawork to give the alien a foreboding presence. When showing the aliens in contrast with Louise Banks, Villeneue uses a long, low camera angle shot in order to have a full body shot of both characters. The use of this shot highlights just how much larger the alien is compared to Banks as the use of the low angle has the figure towering over her. This adds distrust of the aliens, and has the audience see Banks as vulnerable. This tension adds to the thriller aspect of the film.
