Understanding Networked Individualism and Technology Revolutions
Explore the concept of networked individualism and the impact of three technology revolutions on societal trends. Discover how personal networks have evolved, influenced by changes in identity, religion, politics, family life, business structures, and more, leading to the emergence of a networked world. Be prepared for the next wave of technological disruptions shaping our interconnected society.
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Presentation Transcript
To National Religious Broadcasters Nashville February 24, 2014 The Great Disruption Three Digital Revolutions and Those Yet to Come Lee Rainie - @lrainie Director, PRC Internet Project
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Big points We live in a world of networked individuals practicing networked individualism Three technology revolutions have pushed along pre-existing trends towards NI People s experience of media is orchestrated by their social networks and expanded by social media The next technology revolutions are clearly evident now so be prepared
1) We live in a world of networked individuals practicing networked individualism
Networked Individualism The move to looser, far-flung networks
Personal networks are: More important trust, influence awareness Differently composed segmented, layered Perform new functions sentries, evaluators, audience
But it is not just technological story Other drivers are changes in Identity shifts starting with religion & politics Family life changes Business structures & labor shifts Transportation & living patterns then comes technology
2) Three technology revolutions have pushed along pre-existing trends towards networked individualism
First: Internet and broadband Internet adoption 1995-2014
First: Internet and broadband Broadband adoption 2000-2013 Dial-up Broadband 100% 70% 80% 60% 3% 40% 20% 0% June 2000 April 2001 March 2002 March 2003 April 2004 March 2005 March 2006 March 2007 April 2008 April 2009 May 2010 Aug 2011 April 2012 May 2013
Second: Wireless connectivity Mobile 90% smartphone 58% tablets 42% 326.4 Total U.S. population: 319 million 2013
Third: Social media 61% of all adults 18-29 30-49 50-64 65+ 100% % of internet users 89% 78% 80% 60% 60% 43% 40% 20% 9% 6% 7% 1% 0% 2005 2006 2007 2008 2009 2010 2011 2012 2013
3) Peoples experience of media is orchestrated by their social networks and expanded by social media
Impacts Information flows change my network, my playlist Shifting time and attention Changed relationships to larger institutions (including media organizations) Every organization a media company and a node Every individual a brand Amateurs rise to sit alongside and sometimes challenge experts Conversations and disputes are much more drawn out
4) The next technology revolutions are clearly evident now so be prepared
4th revolution +++ Internet fades into the environment as the internet of things expands and big data mushrooms Interfaces change gesture, voice Personal connectivity grows Search expands to all media Surveillance takes new forms Personal empowerment develops (3D printing) Maker culture
