Understanding Public Relations Strategies and Their Impact

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Explore the world of public relations with insights on defined strategies, differences from advertising, delicate symbiosis with news, and more. Learn about PR's systematic efforts to shape public perception and engage with various PR tactics. Gain a deeper understanding of the role PR plays in today's media landscape.

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Presentation Transcript

PUBLIC RELATIONS Outlines for Lecture Notes

Public Relations Defined A systematic effort to alter public perceptions of, or on behalf of, a client through the strategic use of existing media outlets.

A Bunch Of Stuff Called PR Disseminating information through press releases or press conferences Answering questions from reporters Image consulting Planned philanthropy Publicity stunts and pseudo-events Creation of front groups to advance particular positions Fully orchestrated and comprehensive media campaigns

PR & Advertising: The Differences 1. Advertising: controlled publicity that a company buys. PR: an attempt to secure favorable media publicity. 2. Advertising: overt PR: covert 3. Advertising: Audiences know the source. PR: Audiences rarely know the source 4. Advertising: clearly separated from news PR: can have "aura" of legitimate news.