Understanding the Consumer Decision Process
Explore the stages of the buyer decision process, from need recognition to product purchasing, in consumer markets. Learn how customers identify needs, search for information, evaluate options, and make purchasing decisions. Dive into the journey consumers take before buying a product or service.
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Libyan International Medical University Faculty of Business Administration Consumer Market and The Stages In The Buyer Decision Process Name : Khadija Mohammed Bayou ID:2847 Email: Khadija_2847@limu.edu.ly 1
TABLE OF CONTENTS 01 02 THE STAGES IN THE BUYER DECISION PROCESS INTRODUCTION 04 03 QUESTIONS CONCLUSION 05 REFERENCES 2
INTRODUCTION What is consumer market? All the individuals who buy or acquire products or services for his personal consumption , not for manufacturing or resale. 3
Consumer Buying Decision Process describes the journey your customer goes through before they buy your product 4
There are five stages in the buyer decision process: Need recognition 1 3 Option evaluation Information searching 2 Post-purchasing evaluation Product purchasing 5 4 5
1 . Need recognition It is the first and the most important step , the consumer starts to identify his / her needs or a problem they want to solve. The customer may or may not know what will solve their problems 6
2 . Information searching The second step , the customer starts looking for information that will help them solve their problems. They know that they need something to fix their situation but aren t sure which solution is best for them. 7
3 .Option evaluation when the information search is complete, customers start to evaluate their options to determine which is the best solution for their problems They look for reasons to believe why one solution has more benefits than the other. 8
4. Product purchasing They have made their decision about which product, service, brand, or solution is best for them, and they are ready to buy , so now the customer just needs a clear pathway to purchase 9
5 . Post-purchasing evaluation . At the last step of the five-stages , the path to buying is complete. But that doesn't mean the customer journey is complete , Now is the time when the customer reflects on whether they made the right decision. 10
conclusion Consumer who buy products or services for his / her personal use. There are five stages to evaluate the customer s buying process: I. Need recognition II. Information searching III. Option evaluation IV. Product purchasing V. Post-purchasing evaluation 11
QUESTIONS 1 . Who is the consumer? 2 . how can you make it simple to the consumer to buy? 12
references 1. Kotler, p., Wong, veronica., Saunders, john, & armstrong, gary(2004). Principles of marketing. Fourth european edition (fourth european edition ed.). Financial times/ prentice hall; 4th edition. 2. Yesbeck, J. (2020, July 30). How to Market at Each Stage of the Buying Decision Process. Alexa Blog. 5 steps to understanding your customer s buying process. (2016, May 18). B2B Marketing. 3. 13
THANK YOU CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, infographics & images by Freepik Slidesgo Flaticon Freepik 14
