Unified Application Experience with Cloud.Apply Modular Design

Cloud Apply Overview Sales & Onboarding Platform

Sales & Onboarding One of the most important functions at the bank is the ability for customers to apply for U.S. Bank products. Historically, most product applications were performed in a U.S. Bank branch with banker assistance. In today's increasingly-digital world, most product applications are completed using U.S. Bank digital channels. Often the only interaction a customer has with our brand is through our online presence

Problem Statement Historically, the bank operated in Silos with each department creating application technology for their specific customers. This resulted in the development of over 10 different application platforms Issues: Operational Inefficiency - Each platform needs to be constantly managed and enhanced to meet the growing needs of our customers. Inconsistent Experience Each platform has a different level of maturity, feature set & design style Digital Channels (DIY) U.S. Bank Mobile App Usbank.com Non-Digital Channels (DIT) Apply In a Branch (Fusion) Apply over the Phone (Phone Apply)

Solution: Cloud Apply Cloud Apply is an application platform which was created to become the single solution for application technology across the bank. Goals: Create ONE application platform which can support all products and channels Build using a modular, re-usable architecture Reduce time/cost to onboard new products Sunset legacy platforms Build common features on the platform and scale across products & channels (SaaS model)

Cloud Apply Modular Design Cloud Apply offers a unified application experience across U.S. Bank products. This is achieved by creating standardized Micro-flows which are sub-components of the application flow built once and re-used across products. Micro-Flow Example: This Let s get Started Micro-flow was created to capture customer information All products which need a customer s info during the application process will re-use this Let s get started micro-flow This allows us to build a single component and reuse it across products The Cloud Apply Platform is essentially a library of Micro-flows which can be stitched together to create an application flow for any product Benefits to this architecture Re-usability Reduced time/cost to onboard new products Less maintenance/management of multiple application platforms Unified application experience which looks similar across products

Build an application using Cloud Apply Micro-Flow Library A C G B D E F Create Application Flow for Savings Accounts A B C D E F Create Application Flow for CD Accounts G A B C D E F To create an application flow for CDs, we only had to develop one additional Mico-flow

Cloud Apply Evolution Onboarding all existing application channels onto Cloud Apply will be a multi-year effort. 2021 Creating Core Capabilities 2022+ Expanding and Optimizing 2020 Building the Foundation Continue migration of products to Cloud Apply (DIY) Create Cloud Apply platform for Consumer Checking Accounts Continue to expand portfolio of re-usable services Use foundational work from Consumer Checking to onboard State Farm Customers Onboard Branch/Phone Channel onto Cloud Apply (DIT) Ensure best-in-class delivery of Sales and Onboarding capabilities Optimize platform management (governance, configuration) Use foundational work to Onboard Small Business Checking Create shared platform capabilities such as shopping cart, product recommender, etc. *Consumer and Small Business non-real estate products

2021 High-Level Roadmap

Demo Resources / Live App

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