Unique Domestic Helper App: Domestic Edge by Raghavendra Gupta

Domestic Edge By- Raghavendra Gupta

Introduction A very convenient and helpful app. A very convenient and helpful app. This is basically an app where domestic servants, drivers, cooks, This is basically an app where domestic servants, drivers, cooks, caretakers etc can make accounts and similarly any person in need caretakers etc can make accounts and similarly any person in need of someone to provide these services will just simply open the app, of someone to provide these services will just simply open the app, choose a category: driver, cook, servant, caretaker and subcategories choose a category: driver, cook, servant, caretaker and subcategories like part like part- -time, full time etc. time, full time etc. Whenever a deal is made through the app, both the parties will pay a Whenever a deal is made through the app, both the parties will pay a fee of 3000 Rs (45USD) and also everyone who makes an account fee of 3000 Rs (45USD) and also everyone who makes an account whether as a searcher or as a worker will have to pay a sum, 500rs whether as a searcher or as a worker will have to pay a sum, 500rs (7.5USD) for worker, 500(7.5 USD) for searcher. This app is a (7.5USD) for worker, 500(7.5 USD) for searcher. This app is a necessity to help you out from these petty issues in your busy life. necessity to help you out from these petty issues in your busy life.

Consumers Problems In a country like India most people simply work in the unorganized sector and do not pay any kind of taxes. The sector thrives in India, and is one of the big reasons why our app can earn humongous amounts of profits. The need for domestic servants, cooks, drivers etc is a necessity and not just a luxury, so a large number of people will require this app. India is labour driven, a huge amount of labor is available who are largely lesser educated and prefer home employment to working in industry or elsewhere. Some people who do not have basic literacy requirements for industry are unemployable there or do not get paid enough for the tasks in a commercial setting and prefer to work in homes for equivalent wages. Traditional Indian families have several members (generations) in one home each with different requirements and each with varying ability to cope with the work that comes with living a fairly comfortable existence. Finding all these domestic helpers in your busy lives is not an easy task, so we are here to help you solve this problem and live your life conveniently and easily by presenting the Domestic Edge.

Pathbreaking Innovation This app is very different and unique, it doesn t have any competition and is This app is very different and unique, it doesn t have any competition and is one of its kind. one of its kind. The fact that it s such a unique and helpful app is the driving force behind all The fact that it s such a unique and helpful app is the driving force behind all the profits that will be earned by this application. the profits that will be earned by this application. This app addresses a very important need and this need hasn t been This app addresses a very important need and this need hasn t been addressed by any other company. addressed by any other company. This app will earn many profits in India and eventually it can be introduced in This app will earn many profits in India and eventually it can be introduced in other countries. other countries.

How it works: Step 1 There are two ways to use this system, there is an There are two ways to use this system, there is an official website by the name official website by the name www.domesticedge.in there also is an application available on the Google play there also is an application available on the Google play store, Apple app store and Microsoft store. store, Apple app store and Microsoft store. So the first step of using it is either opening the website So the first step of using it is either opening the website or downloading the official application on any preferred or downloading the official application on any preferred device. device. www.domesticedge.in and and

Step 2 Once the application has been downloaded or website has been opened Once the application has been downloaded or website has been opened the customer will have to make an account, there are two categories to the customer will have to make an account, there are two categories to choose from worker or searcher, both the accounts have separate fees choose from worker or searcher, both the accounts have separate fees that will be paid by online methods. (500 Rs for searcher and 500 Rs for that will be paid by online methods. (500 Rs for searcher and 500 Rs for worker) worker) After making account s the customers will be able to use the app, the After making account s the customers will be able to use the app, the workers will be segregated into different categories and their profiles will workers will be segregated into different categories and their profiles will be put up and the searchers can search in various categories until they be put up and the searchers can search in various categories until they find someone suitable. find someone suitable.

Step 3 After finding the suitable worker the searcher will then finalise After finding the suitable worker the searcher will then finalise the deal through the application or website with whomsoever the deal through the application or website with whomsoever he/she wants. he/she wants. Once the deal is officially finalised both the parties will pay a Once the deal is officially finalised both the parties will pay a fee of 3000 Rs i.e. 45 USD to our company. fee of 3000 Rs i.e. 45 USD to our company. After the payment is made, both the parties will contact each After the payment is made, both the parties will contact each other and further finalise the details. other and further finalise the details.

Licensing Deal We will license this technology from Interdigital a We will license this technology from Interdigital a technological research and advisory company. technological research and advisory company. They will charge 12.5% royalty i.e. 12.5% of our revenue. They will charge 12.5% royalty i.e. 12.5% of our revenue. According to the agreement we have entered into with According to the agreement we have entered into with Interdigital, they cannot license this technology to any other Interdigital, they cannot license this technology to any other company operating in the Indian subcontinent. company operating in the Indian subcontinent.

Market Analysis For us the target market would be the urban nuclear families, other families For us the target market would be the urban nuclear families, other families and domestic workers like drivers, cooks, servants etc for whom in the near and domestic workers like drivers, cooks, servants etc for whom in the near future this application will become a necessity. future this application will become a necessity. The largest tech market by far, US will post steady 5.1% growth in 2016 and The largest tech market by far, US will post steady 5.1% growth in 2016 and 5.9% in 2017. Elsewhere, individual country 5.9% in 2017. Elsewhere, individual country- -level growth rates will be all over the map. India, Mexico, Sweden, China, Poland, the map. India, Mexico, Sweden, China, Poland, and Israel will have the fastest tech market growth of 6% or more in 2016, the market is blooming fastest tech market growth of 6% or more in 2016, the market is blooming and we will earn large amounts of profit. and we will earn large amounts of profit. level growth rates will be all over and Israel will have the

Business Plan Whenever a deal is made through the app, both the parties will pay a fee of Whenever a deal is made through the app, both the parties will pay a fee of 3000 Rs (45USD). 3000 Rs (45USD). Everyone who makes an account whether as a searcher or as a worker will Everyone who makes an account whether as a searcher or as a worker will have to pay a sum, 1000rs (15USD) for worker, 500(7.5 USD) for searcher. have to pay a sum, 1000rs (15USD) for worker, 500(7.5 USD) for searcher. There will be an application and a website for the business. There will be an application and a website for the business. This would eliminate the need to set up a distribution channel. Thus This would eliminate the need to set up a distribution channel. Thus eliminating the intermediaries. eliminating the intermediaries. Also as an upcoming startup in the telecommunication based sector we Also as an upcoming startup in the telecommunication based sector we would come under the DIGITAL INDIA campaign by our honorable Prime would come under the DIGITAL INDIA campaign by our honorable Prime Minister, Narendra Modi we would get Tax Exemptions. Minister, Narendra Modi we would get Tax Exemptions.

Year 1 Year 2 Year 3 Revenue 120,000,000 240,000,000 367,000,000 Salaries 6000000 6000000 6000000 Financial Plan Marketing 6000000 6000000 6000000 Licensing fees 50000 50000 50000 Legal fees 50000 50000 50000 Administrative expenses 3000000 3000000 3000000 Office Rent Space 20000000 20000000 20000000 Miscellaneous 6000000 6000000 6000000 Total Expenses 40000000 40000000 40000000 Net income before tax (33% estimate) 80000000 200000000 327000000 Net income after tax 26400000 66000000 107910000 *Based on company estimates in INR (Rs)

Marketing Plan Step 1 Pay to play Its true that you have to spend money to earn money. Its true that you have to spend money to earn money. Online marketing marketing is the same way is the same way if one wants to make a positive if one wants to make a positive impact, One is going to have to spend some of our budget on paid impact, One is going to have to spend some of our budget on paid search ads, display ads, social ads, etc. It can be intimidating. Ads search ads, display ads, social ads, etc. It can be intimidating. Ads on Facebook, Google, Amazon etc can be very vital for marketing on Facebook, Google, Amazon etc can be very vital for marketing and spreading popularity. and spreading popularity. Online

Step 2 Champion one social media channel Having a presence across channels is great, but Its s a fact that it Having a presence across channels is great, but Its s a fact that it is more effective to choose one channel that your customers are is more effective to choose one channel that your customers are most present on to pursue. most present on to pursue. For example, if your customers are constantly tagging your For example, if your customers are constantly tagging your location or handle in Instagram posts but rarely retweeting you on location or handle in Instagram posts but rarely retweeting you on Twitter, invest more time in Instagram (which is conveniently easy Twitter, invest more time in Instagram (which is conveniently easy to share on Facebook as well). to share on Facebook as well).

Step 3 Publish a blog Blogging is not only fun, it can be hugely useful for exposure and Blogging is not only fun, it can be hugely useful for exposure and branding. Our company blog is where we will demonstrate to branding. Our company blog is where we will demonstrate to potential customers and fans that We re experts in our field and are potential customers and fans that We re experts in our field and are dependent upon for guidance and advice. dependent upon for guidance and advice. We can also utilize this platform to brag! Anything from award We can also utilize this platform to brag! Anything from award announcements, project completions, hitting big milestones or announcements, project completions, hitting big milestones or preaching about your business savvy is fair game here. preaching about your business savvy is fair game here.

Step 4 PR Campaigns Controlling our public relations message allows us to manage the positive flow Controlling our public relations message allows us to manage the positive flow of information about our company. It also allows us to handle any negative of information about our company. It also allows us to handle any negative comments and give the correct responses at the right time. It will help in comments and give the correct responses at the right time. It will help in creating an image for the business and spread across public. creating an image for the business and spread across public. Along with releasing ads and spreading through online marketing we will gain Along with releasing ads and spreading through online marketing we will gain popularity by interactions and interviews with journalists. popularity by interactions and interviews with journalists. We will try to gain as much as media and press attention as possible. We will try to gain as much as media and press attention as possible.

Thank You By- Raghavendra Gupta