Unleashing Business Potential: Pitch Deck and Investor Presentation Tips

Pitch deck 1

| ScaleUP Champions Is my business attractive to an investor? Problem and solution Technological advantage Market opportunities and threats (risk analysis) Competition (comparative analysis) Business model Commercialization strategy Intellectual property protection Financial plan Team 2

| ScaleUP Champions How to present business to an investor? Think like an investor. Emphasise the importance of the problem you want to solve. 01. Present competing solutions, their strengths and weaknesses. Show the solution's advantages over the competition. Show the market potential and growth opportunities. Show the business model and the possibility to scale the business to new markets. Show the current and planned stages of technology development (milestones). Show an ambitious but realistic financial plan and highlight the possible return on investment. / Podpis / 3

| ScaleUP Champions How to present business to an investor? Show that your work on technology is part of your company's growth strategy. Describe how you protect and plan to protect knowledge. 01. Show a complementary team (project management, technology, business development). Point out the missing competences and how they can be supplemented. Identify business partners (value chain) and subcontractors. Prepare a reliable and coherent work schedule (tasks, their time and costs). Prepare a reliable risk analysis (technical, operational and market aspects). / Podpis / 4

| ScaleUP Champions Pitch deck - template Main objective of the company Problem and solution Value proposition Market opportunities and threats Competition Business model Commercialisation strategy Financial plan Team Conclusion 5

| ScaleUP Champions Main objective of the company What is the mission? Describe the company and what you pursue in one sentence. 6

| ScaleUP Champions Problem and solution What are the customer's pain points? Is there a defined problem / unmet market need? Tell a brief story about how the innovative solution is unique in either addressing the pain point or delivering a significant benefit to the customer. 7

| ScaleUP Champions Value proposition Point out specific benefits the customer will receive by using the offered solutions / products or services Identify the customer's pain points that will be alleviated through the use of the offered solutions / products or services 8

| ScaleUP Champions Market opportunities and threats What is the potential for creating a new market? State the size of the target market and the share you intend to capture in it. Explain how your product can change the market. Define the main risks associated with implementing your solution and say how you intend to mitigate them? 9

| ScaleUP Champions Competition Who are your competitors and where are you among them? Show how you intend to overcome your competitors. 10

| ScaleUP Champions Business model How are you going to make money? Outline your revenue streams, your pricing model, your cost structure and plan when revenue might come in. 11

| ScaleUP Champions Commercialisation strategy What is the plan for customer acquisition? What is the market entry strategy? Provide an estimated time to market entry and ensure adequate growth traction if possible. 12

| ScaleUP Champions Financial plan What is your forecast for sales, number of customers and need for investment capital (e.g. VC, PE, etc.)? What do you intend to use the capital raised for? Provide details on the level and nature of capital raised to date and how EU funds will contribute to the development of the project. 13

| ScaleUP Champions Team Introduce team members and key business partners. Convince that the team has the commitment, determination and expertise to make the project a commercial success. Highlight previous business successes achieved by team members. 14

| ScaleUP Champions Conclusion Summarise your presentation to leave the right impression and further convince your audience. 15

| ScaleUP Champions How to make a presentation attractive? If you are making money on the solution, be sure to mention that. Remember that slides only serve to highlight what you want to communicate. Engage your audience. Use storytelling techniques. Be prepared for a Q&A session. Be positive and credible. 16

| ScaleUP Champions Pitch deck - template Main objective of the company Problem and solution Value proposition Market opportunities and threats Competition Business model Commercialisation strategy Financial plan Team Conclusion 17

| ScaleUP Champions Pitch deck - guidelines 1.prepared for a meeting with the investor 2.a document supporting talks with the investor 3.should not contain too much text - only keywords and slogans 4.not more than a dozen slides (15-20) 5.finances and team - the most important parts 6.avoid too many bullet points 18

| ScaleUP Champions Pitch deck - guidelines 7. it should evoke emotions to be better remembered 8. it should form a story, a coherent whole 9. the first impression is crucial - the first sentence, 2-3 minutes 10. it should be coherent and graphically clear 11. do not read our the text from the slides 12. do not come unprepared 19

| ScaleUP Champions Pitch deck 12-minute scheme Presentation point Content Presentation method Your name and company name What you are going to talk about The gist of the problem Who does it affect and why? How has it been handled so far? How can it be solved? How has it been dealt with so far? How can it be solved? Who is the target customer? How many are there and how many will you serve? How can you make money from this? Where is the money? 1. Introducing yourself Short and encouraging 2. Problem Vivid 3. Solution Logical 4. Product Straightforward 5. Market Competent 6. Business model Logical 20

| ScaleUP Champions Pitch deck 12-minute scheme, continued Presentation point Content Presentation method How to reach your customers Success indicators 7. Strategy Realistic and bold What is your position as compared to the competition? What are the barriers to entry? What have done so far? What do you plan to do in the next 3 years? How much do you need and for when? What will you spend it on? What will the income be? How big and who? What will the team do? How to contact you and what will be the next step? 8. Competition Honest 9. Road map Clear 10. Finances Specific 11. Team Brief 12. Conclusion Encouraging 21

| ScaleUP Champions Pitch deck 5-minute scheme Presentation point Content Presentation time Introducing yourself Establishing contact - short story What you are going to talk about In detail - e.g. customer history General - how does it affect the market? The gist of the problem - what is missing? Main message of point 2 The gist of the solution - in relation to the gist of the problem Solution description Team and experience Progress of work and time for implementation Main message of point 3 Reminder of the main messages What next, how will you cooperate? What should the first step be? 1. Beginning 1 minute 2. Problem 1.5 minutes 3. Solution 1.5 minutes 4. Conclusion 1 minute 22

| ScaleUP Champions What do investors ask about? PRODUCT What are you working on now? What is the novelty of what you are creating? Why have you chosen this idea? How do you know people need it? How do you understand customer needs? What are the key issues in your industry that others do not understand? How exactly does your product work? What have you learnt so far while working on your product? What are you going to build first? What are you going to do now? What is the next step in the development of your product? 23

| ScaleUP Champions What do investors ask about? USERS / CUSTOMERS How many users do you already have? How many paying users do you have? Who will be your first paying customer? What has surprised you about user behaviour? Why are reluctant users still hesitating? MARKETING How do new users find out about your company? What makes new users try your product? 24

| ScaleUP Champions What do investors ask about? GROWTH What is your distribution strategy? How much is your company growing? What is your user growth rate? What is your conversion rate? COMPETITION Who are your competitors? Who could become your competitors? Which competitors are you most afraid of? How is your product better than the product of your competitors? Why doesn't someone else do it? Why will you be more successful than others? What do you know that others do not? 25

| ScaleUP Champions What do investors ask about? FINANCES How will your company earn money? How much money will your company earn annually? What are the monthly expenses of your company? How much is your user acquisition cost? Have you already raised any financing? What financing are you currently raising? How long can your company operate before you raise financing? 26

| ScaleUP Champions What do investors ask about? TEAM How did your team members get to know each other? Why do you work together? Who in your team does what? Who would you hire next? GENERAL What problems and difficulties do you face? How will you solve them? What will be your biggest problem within six months time? What is the capital structure of your company? 27