Unleashing the Power of Digital Marketing Data Insights
Dive deep into the world of digital marketing data with insights from Simon Kingsnorth, author of "Digital Marketing Strategy." Discover how to focus on key metrics like traffic, behaviors, engagement, promotion, and actions to drive successful campaigns. Learn about the importance of video content, social media authenticity, SEO strategies, and content marketing tactics. Stay ahead in the digital landscape by understanding what truly matters in your marketing efforts.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
DIGITAL MARKETING DATA Focussing on what matters Simon Kingsnorth Author, Digital Marketing Strategy
Web Know what you want to know There s just too much choice! What is the story you re trying to understand? Traffic: Views, visits, visitors and hits Behaviours: Demographics, paths, devices, upstream and downstream Engagement: Time on site, bounce rate Promotion: Sources, keywords, attribution Action: Clicks, Goals, CTR, Leads, Sales, Funnels Tools: Adobe, Google, Hitwise Simon Kingsnorth, author of Digital Marketing Strategy and contributing author to other titles
Video 70% by next year They say over 50% of the world s data is now video - It s never been more important to understand What is the story you re trying to understand? Awareness: Impressions, viewers, recall, awareness metrics Consideration: Watch time, consideration metrics, viewthrough (VTR) Action: Clicks, Goals, CTR, Leads, Sales Tools: Website, YouTube, Qumu Simon Kingsnorth, author of Digital Marketing Strategy and contributing author to other titles
Social Be authentic Beware the vanity metric What is the story you re trying to understand? Awareness: Reach, Impressions Engagement: Engagement (Likes, Shares, Mentions, Comments) Growth: Followers Action: Traffic, Clicks, Goals, CTR, Leads, Sales Listen Tools: Sprout, Salesforce, Brandwatch, Klout Simon Kingsnorth, author of Digital Marketing Strategy and contributing author to other titles
SEO Mobilegeddon The oldest, most dynamic and most often misunderstood digital channel is central to everything What is the story you re trying to understand? Internal: Limited ranking Real thing: Visibility Action: Traffic, Goals, CTR, Leads, Sales Health: Link quality, Webmaster tools, Broken links, Speed, Code Tools: Searchmetrics, Moz, Webmaster tools, Cognitive Simon Kingsnorth, author of Digital Marketing Strategy and contributing author to other titles
Content Strategy, not just content Content is king, queen, prince and the whole family wrapped into one What is the story you re trying to understand? Engagement: Time, sharing, likes, comments, downloads, views Strategy: Themes, titles, categories Email: Open rate, Click rate Action: Traffic, Goals, CTR, Leads, Sales Tools: Idio, Curata . Too many to list Simon Kingsnorth, author of Digital Marketing Strategy and contributing author to other titles
External data Knowledge is power so gain as much as you can What is the story you re trying to understand? Consumers: ONS Internet usage: www.itu.int/ITU-D/ict/statistics Ad spend: IAB Social: globalwebindex.net Generic: Econsultancy, Hubspot Simon Kingsnorth, author of Digital Marketing Strategy and contributing author to other titles
