Unlocking AI's Potential for Better Collaboration in Enterprise Operations
Discover how we help enterprises operationalize AI for improved collaboration between people and machines. Overcome fear and hesitancy towards AI adoption through targeted marketing campaigns and addressing perceived downsides. Explore solutions for diverse target groups ranging from B2C cat moms to B2B hospital management.
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Presentation Transcript
WORK SMARTER, TOGETHER! We help enterprises operationalize AI so that people and machines collaborate better.
AI IS CONSIDERED TO BRING THE NEXT WAVE OF PROGRESS BUT HOW CAN WE BRING ABOUT HOW CAN WE BRING ABOUT CHANGE WHEN SO MUCH FEAR CHANGE WHEN SO MUCH FEAR IMPEDES ADOPTION? IMPEDES ADOPTION?
Muenster Consulting Today s agenda Today s agenda Target audience Marketing campaign Creation of the change Risks
TARGET GROUP What do you think is our target audience?
Our target group: B2C Cat mom Working as a consulting having less leisure time Wants some care for her cat when she is not at home Laura Laura 5
Our target group: B2B Alex Alex Management of the Montreal hospital Looking for devices making surgeries more secure and independent of human failures Wants to avoid litigation costs Montreal Hospital 6
MARKETING CAMPAIGN How do we, as a company and industry promote the opportunity created by AI yet address the perceived downsides?
You dont want to leave your cat alone at home? Guess what, we take care of that! Details of the ad Details of the ad - AI as technology that has an human-like behavior - Is shown during morning shows Fears addressed Fears addressed - General aspects of pet caretaking can not be fulfilled if the owner is not at home 8
You dont want to have a surgery by a robot? Guess what, the robot doesn t want to have a surgery by you Details of the ad Details of the ad - Personifies AI - Names that robots make less mistakes - Is shown during early evening TV programs Alex Fears addressed Fears addressed - Robots are not precise - Patients will switch to another hospital, because they don t trust AI Montreal Hospital 9
CREATION OF THE CHANGE Who are our natural or unnatural partners in creating this change?
Who are natural and unnatural partners in creating this change? Natural Partner: AI industry AI industry Unnatural partner: Public institutions Public institutions Element AI cannot fund Element AI cannot fund educational campaign on its own Existential threat of overregulation overregulation Perception of AI industry in society is depending on politics depending on politics Therefore, AI industry fund AI industry fund needs to be established Therefore, AI industry needs political support support political Fears Fears of B2B and B2C impact whole industry industry impact whole Pro bono projects with public institutions in order to ensure political support support Fund will be responsible for marketing, lobbying and education marketing, lobbying and education ensure political 11
Timeline 2020 2020 2021 2021 2022 2022 2023 2023 2024 2024 Establish AI Establish AI industry fund industry fund Identify fund Identify fund partners partners Marketing Marketing campaigns campaigns Educational Educational programs programs Pro bono Pro bono projects projects Lobbying Lobbying measures measures 12
RISK What are the risks associated with that and what are the risks if we don t address?
Risks of promoting AI publicly and risks if AI image is not changed If AI is promoted: If AI is NOT NOT promoted: Increased discreditation of AI by prominent people, religion and other interest groups as a response AI remains a black box for the public, risks and possibilities remain largely unknown to outsiders Increased fear in broad parts of the population Public demands actions for more security Consumers reject AI products Governmental overregulation 14
THANK YOU FOR YOUR ATTENTION!
