Unlocking Digital Profits: XMU China's Strategic Proposal for Growth
"Explore XMU China's detailed proposal to achieve $11M in digital profits through vertical and horizontal strategies. Addressing key issues, recommendations, and risk mitigation, this presentation outlines the path to becoming a leading app in the digital landscape. Discover the challenges faced, necessary actions for full development, and insights on internal and external organizational structures for productivity and growth."
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Presentation Transcript
XMU China Go Vertical And Horizontal to Achieve Digital Profits of 11M USD A proposal presenting to Mr. Grossman and Members of Boards By XMU China Consulting Team Patricia Huang /Frank Li /Vicky Kang /Aaron Rao
XMU China Target Key Issues Recommendation BeeKeeper Analysis Alternatives Implementation Risk and Mitigation
XMU China Target Key Issues Recommendation BeeKeeper Analysis Alternatives Implementation Risk and Mitigation
XMU China Be the leading app! Booming the Digital Profitability by Vertical and Horizontal strategy
XMU China Target Key Issues Recommendation BeeKeeper Analysis Alternatives Implementation Risk and Mitigation
XMU China What Challenges we are facing? Growth Dilemma Internal Challenge Single Vertical Or Other Way Out Organizational complexity (Eg. Penetration And Expansion)?
XMU China Target Key Issues Recommendation BeeKeeper Analysis Alternatives Implementation Risk and Mitigation
XMU China What we need to do:Full development! Lean growth Streamline process Vertical and Horizonal expansion To Achieve Digital profitability !
XMU China Target Key Issues Recommendation BeeKeeper Analysis Alternatives Implementation Risk and Mitigation
XMU China Internal External Organization Structure Productivity World trends Price GDPR & Integrity Product Specialty Too Narrow Industry Business
XMU China Brand Positioning Competitive Landscape Globalization Yammer By MS Whats app Workplace By Facebook Slack Dynamic Signal Crew B2C Public B2B Bee kee per Specialty Staff base Red e App Localization
XMU China Customers value Royalty Differentiate Corporation Competitors
XMU China Financial Analysis
XMU China Financial Analysis
XMU China Financial Analysis
XMU China Financial Analysis Assumptions: average annual staff salary is 50KUSD. Annual usage fee per customer is 1,111KUSD. Staff-regarded as fixed assets. E2018 Rev = 6500K / 0.65 = 10,000KUSD. Calculation Fixed Assets Turnover rate = 10,000KUSD / 650kusd = 15.38 Heavy company HC with low % of core tech person to result in low productivity & heavy labor cost.
XMU China Target Key Issues Recommendation BeeKeeper Analysis Alternatives Implementation Risk and Mitigation
XMU China Cooperate with Yammer Criteria Single vertical Full Development Profit GDPR Brand Value Scaleup Ease to funding
XMU China Pros Cons Pros Cons Pros Cons Single vertical Cooperate with Yammer Full Development
XMU China Cooperate with Yammer Criteria Single vertical Full Development Profit GDPR Brand Value Scaleup Ease to funding Notice: It s Best to adopt full development (Both Vertical and Horizontal)
XMU China Target Key Issues Recommendation BeeKeeper Analysis Alternatives Implementation Risk and Mitigation
XMU China Market-Driven 2020 Strategy Booming the digital growth Well- Positioned - Dive deep into current customer base to ensure sustainable organic growth. Penetration Innovation Expansion - Develop more innovative products with competitive pricing. To achieve biz growth of 11MUSD by 2020 - Go broad to expand more customer-segmentation & global territory coverage. Added-Value Building Blocks Our Core Competency People Process Product Business Ethics
XMU China Streamlined Process Procurement Global-Centralized procurement Sign global strategic long-term contract with key landlord, e.g. 10years.
XMU China Innovative Product Innovative product & widen portfolio Integrate with MS O365 to enhance functionality Cooperate with Skype for Business to enhance audio functionality. Integrate with Corporate ERP system to achieve digital lean production. Post-pone customization. Develop external B2B value-added function, like Communications & HR recruitment promotion.
XMU China Business Ethics Strictly follow GDPR lesson learnt from FB case. Regular Training courses of Business Ethics Implement co info confidentiality agreement with staff
XMU China HR Restructure Incentive/Promotion IT and Engineers Team Job Description Talents Development Capability model Career Mentor Product Project Management Office HR Share Center Support ing Dept. Sales Incentive/Promotion
XMU China HR Restructure Hierarchy Structure Flat Structure
XMU China Implementation Roadmap Timeline Phase 1 Phase 2 Phase 3 Bdgt 2018 2019 2020 MUSD WCP (White- Collar Program) 10 Product R&D 50 Recruitment of Core tech 35 95
XMU China Financial Projection
XMU China Financial Projection
XMU China Financial Projection
XMU China Financial Projection Assumptions: Annual growth rate from 2018 -2020 is 15%. Calculation: The future Rev of 2018 2020: 2018 7475 2019 8970 2020 11213 Productivity projection: 2018 50.00 2019 52.76 2020 56.06
XMU China Target Key Issues Recommendation BeeKeeper Analysis Alternatives Implementation Risk and Mitigation
XMU China Possibility Risk Mitigation 1 High cost in customization and localization Pre-investigation of new markets 2 Obstacles in Evolution in human resources Enhance Origination structure to attract talents 3 Low switch cost for customer Set up customer royalty program Impact
XMU China Therefore , We strongly Recommend your company To do Full Development Lean growth Streamline process Vertical and Horizonal expansion To Achieve Digital profitability !
XMU China Thank You
