Unlocking Potential: Liquid Funds versus Savings Accounts
Discover the advantages of investing in liquid funds over traditional savings accounts. Explore the key factors influencing client preferences and distributor strategies in the financial industry. Learn why investing in liquid funds is a more relevant and lucrative option now.
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Presentation Transcript
SAVINGS BANK ACCOUNT: A BIG OPPORTUNITY
Banking Vs MF Industry Look at the Big Picture BANKING INDUSTRY MF INDUSTRY 40 Crore Bank Account Holders 1.5 Crore MF Investors Rs. 100 Lakh Crore Bank Deposits Rs. 15 Lakh Crore AUM Rs. 26 Lakh Crore in Savings Account Around Rs. 10 Lakh Crore in Debt Funds Why chase the Rs. 10 Lakh Crore AUM when there is twice the amount available in Savings Bank A/c which can be switched to Liquid Funds?
Whys & Why Nots? Why Clients are not willing to invest in Liquid Funds? Myth: Mutual Funds means Equity Funds Lot of paperwork involved Instant withdrawal not possible Why Clients prefer Savings Bank A/c? Easy availability of money in emergency Full control over money Why Distributors are not selling Liquid Funds? Lower Revenue Inconveniency due to lot of paperwork Higher Transaction Cost Execution Issues Client s low interest
: Your New Savings Account : Salient Features Facility offered for Reliance Money Manager Fund Currently, only Resident Individual or Minor are eligible Redeem in just 30 minutes, 24x7 and 365 days Redeem maximum upto Rs. 2 Lacs per day including multiple transactions Redeem upto 95% of the Current Value Redeem upto 50% of the Current Value if you are availing Reliance ATM Card Investor s bank should be Immediate Payment Service (IMPS) enabled & folio should contain the IFSC Code
Selling liquid funds is more relevant now Why Distributors should start marketing facility now? It s Paperless Invest with just a few clicks at FundzBazar Online Platform - No Execution Cost, No Transaction delays With InstaFundz, redeem within 30 minutes, 24x7 and 365 days No Competition - Rs. 26 Lakh Crore Savings Deposits Untapped Large Bank Customer Base 40 Crore Bank A/c Holders Vs. 1.5 Crore MF Investors
Investing in liquid funds is more relevant now Why Clients should start investing in Liquid Funds now? 7%-8% returns compared to 4% given by Savings Bank A/c More tax efficient than Savings Bank A/c Easy Investing with just a few clicks at FundzBazar Easy Redemption with InstaFundz in just 30 minutes, 24x7 and 365 days Total Control over money
Returns: Liquid Funds Vs. Savings Bank A/c 1-year rolling returns of liquid funds versus savings deposit Source: Liquid Funds-A Recipe for Safety, Liquidity & Returns, Mirae Asset Knowledge Academy Liquid Funds returns have never been below Savings deposits rate
