Unlocking the Benefits and Limitations of E-Businesses in the Digital Era
Explore the advantages such as global reach, cost efficiency, convenience, personalization, scalability, and data-driven decision-making offered by e-businesses. Additionally, understand the challenges related to technology dependence, security concerns, lack of physical interaction, and intense competition in the online marketplace.
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Dr . SNS RAJALAKSHMI COLLEGE OF ARTS & SCIENCE (Autonomous) Coimbatore -641049 Accredited by NAAC(Cycle III) with A+ Grade (Recognized by UGC, Approved by AICTE, New Delhi and Affiliated to Bharathiar University, Coimbatore) DEPARTMENT OF COMMERCE WITH DIGITAL MARKETING AND DATA MINING Topic : Benefits of E-Businesses 1/X Benefits of E-Businesses Mithra . B B.COM DM&DM
Benefits of E-Businesses 1. Global Reach E-businesses can operate 24/7 and cater to customers worldwide without the constraints of geographical boundaries. Example: Amazon ships to multiple countries, expanding its customer base globally. 2. Cost Efficiency Lower operational costs compared to traditional businesses due to reduced expenses for physical stores, utilities, and staff. Example: Pure-play e-tailers save on rent and in-store staffing. Benefits of E-Businesses Mithra . B B.COM DM&DM 2
3. Convenience Customers can shop or access services at any time, making e-businesses highly convenient for users. Example: Food delivery apps like Uber Eats allow orders at odd hours. 4. Personalization Leverages data analytics to offer personalized experiences, such as product recommendations and targeted marketing. Example: Netflix provides tailored content recommendations based on user preferences. Benefits of E-Businesses Mithra . B B.COM DM&DM 3
5.Scalability E-businesses can easily scale operations to handle increased demand with minimal additional costs. Example: SaaS companies can onboard new users without significant infrastructure changes. 6. Data-Driven Decision Making Real-time data collection enables businesses to analyze customer behavior and optimize strategies. Example: Google Ads uses customer data to refine targeting for advertisements. Benefits of E-Businesses Mithra . B B.COM DM&DM 4
Limitations of E-Businesses 1. Dependence on Technology E-businesses rely heavily on technology, and any disruptions (e.g., server downtime or cyberattacks) can impact operations. Example: A website crash during peak shopping times can result in significant revenue loss. 2. Security Concerns Threats like data breaches, hacking, and identity theft pose risks to both businesses and customers. Example: Cyberattacks on e-commerce platforms can lead to loss of customer trust. Benefits of E-Businesses Mithra . B B.COM DM&DM 5
3. Lack of Physical Interaction Customers cannot physically inspect or try products, which may lead to dissatisfaction or high return rates. Example: Clothing items purchased online may not fit as expected. 4. Intense Competition The digital marketplace is saturated, making it challenging to stand out and retain customer loyalty. Example: New e-tailers struggle to compete with established players like Amazon or eBay. Benefits of E-Businesses Mithra . B B.COM DM&DM 6
THANK YOU Benefits of E-Businesses Mithra . B B.COM DM&DM 7
