Unlocking the Evolution of User Experience in Marketing Trends
Explore the ever-evolving landscape of user experience in marketing, from the complexity of integration to the rise of voice interfaces and chatbots. Learn how to adapt to new technologies and skillsets for a seamless customer engagement experience.
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Presentation Transcript
Todays Marketing Obsession Persuasion Engagement User Experience
User Experience is becoming increasingly complex INTEGRATION & CONSISTENCY Branches Telephone Desktop Web multiple browsers Mobile Web multiple browsers Mobile App iOS, Android, Windows Tablet iOS, Android, Windows, Kindle Wearables
AND NOW: Voice Interfaces Alexa (Amazon Echo) Google Now (Android) Siri (iPhone) Cortana (Windows 10)
Learning from the Wild Hogs 2007 Technology embetterment Context & Use Cases relevance Command & Control unnatural
Chatbots Natural Language
From VUIs to CUIs Conversational Interfaces
New skillset From tone of voice to language systems (compare customer service script writing) Sonic Branding increasingly important (think car industry) Merging Persuasion, Engagement & Experience (think AI Sales Engine)
