Unlocking the Metaverse: Target Experience & Value Insights
Discover the Target Experience explaining the Metaverse at SIGGRAPH. Dive into the world of real and virtual experiences, from virtual reality to augmented reality. Explore concerns and values of the Metaverse, offering a glimpse into the future of immersive technology and interactive content. Join the mission to accelerate adoption of emerging technologies and delve into the limitless possibilities of the Metaverse.
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Presentation Transcript
THE TARGET EXPERIENCE: Explaining the Metaverse SIGGRAPH Aug 10, 2021
ABOUT ME Founder, PitchFWD NYU, Adjunct Professor Branding, Marketing, BD strategies XR s Networker-In-Chief Emerging Tech Catalyst Mission Accelerate adoption of emerging technologies
TARGET & VALUE Focused on understanding and explaining cutting edge tech to drive interest and ultimately sales WHO CARES? SO WHAT?
EXPERIENCES WORLD Real Virtual PLAYERS One Millions+ USER GENERATED CONTENT NA Infinite INTERACTIVITY Keyboard 6DoF+ IMMERSIVENESS Low High PAYMENTS Cash/Credit Digital Currency
EXPERIENCES: VIRTUAL REALITY WORLD Real Virtual PLAYERS One Millions+ UGC NA Infinite INTERACTIVITY Keyboard 6DoF+ IMMERSIVENESS Low High PAYMENTS Cash/Credit Digital Currency
EXPERIENCES: AUGMENTED REALITY WORLD Real Virtual PLAYERS One Millions+ UGC NA Infinite INTERACTIVITY Keyboard 6DoF+ IMMERSIVENESS Low High PAYMENTS Cash/Credit Digital Currency
VALUE OF THE METAVERSE It s like __[Gaming/VR/AR]__, but in the metaverse it will: Be more in the real/virtual world Have more players Be more interactive Be more immersive With digital currencies Whenever and wherever you want it to be.
CONCERNS SPEED Low Real Time SAFETY Low High PRIVACY Local Blockchain FORM FACTOR Large/Heavy Small/Light INTEROPERABLE NA Across All
CONCERNS WITH THE METAVERSE It s like __[Gaming/VR/AR]__, but in the metaverse it will: At real time speed With safety and privacy protocols on the blockchain In light, easy to wear glasses That work across systems seamlessly Whenever and wherever you want it to be.
CONCLUSION Explain the metaverse in relation to your audience s favorite tech and showcase the added benefits WHO CARES? SO WHAT?
