Unlocking the Power of Cohort Analysis for Customer Retention
Dive into the world of cohort analysis to enhance customer retention and revenue growth. Understand the benefits, key takeaways, and how to build cohort tables for effective business insights.
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Presentation Transcript
Customer Retention and Cohort Analysis
Key takeaways from the session Understanding cohorts Cohort Analysis Building cohort tables Customer retention Net revenue retention Gross revenue retention
Introduction What is a cohort? Group of people who share similar characteristics What is cohort analysis? Type of behavioural analytics Tool to measure user engagement over time
Benefits of cohort analysis Determining business health growing revenue Understand customers better Enhanced customer segmentation Increased customer retention
Cohort Analysis Customer Retention Net Revenue Retention Gross Revenue Retention Chart Description automatically generated
