Unveiling Unique Differentiation Strategies for Marketing Success
Discover innovative approaches and case studies in refining ideal customer profiles, creating compelling positioning ingredients, and crafting 30-second elevated positioning examples. Explore how brands like Wide Awake Marketing and Vetrazzo differentiate themselves in the competitive market landscape with tangible and intangible offerings that resonate with their target audiences. Gain insights into effective marketing strategies that address customer aspirations, obstacles, and positioning challenges, helping businesses like yours stand out and attract the right audience.
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Presentation Transcript
Session 2Find Your Hook Virtual Marketing & Sales Workshop Wide Awake Marketing--Proprietary
Assignment for Next Week Refine your Ideal Customer Profile Refine their Aspiration Refine their Obstacles/Problem Refine your Positioning Brainstorm Create your Elevated Positioning Ingredients Adjust your Mini-Marketing Plan: Answer A, B, C, D and E only Wide Awake Marketing--Proprietary
30 Second Elevated Ingredients For: (Target Customer) Who Are: (Their Obstacles) I Am: (state your category and difference) That: (key problem-solving capability) Delivering: (their Aspiration [the benefit]) Wide Awake Marketing--Proprietary
30 Second Elevated Positioning Examples Wide Awake Marketing--Proprietary
DifferentiationDr. Koudelka Tangible Intangible What We Are Naturopaths Primary care physician The Listening Doctor Licensed physicians from accredited medical school What We Do Treat you naturally and with prescriptions when necessary Treating proactively health and beauty issues Specialist in women s issues like menopause, weight loss, fatigue, food sensitivities Botox, etc. How We Do it Take the time to listen to what s going on with you Find and address the root cause, not the symptoms Proactive programs Medically trained and licensed Who We Do It For Women And their families Why We Do It Feel like the me you used to be Wide Awake Marketing--Proprietary
Vetrazzo Differentiation Tangible Intangible What We Are What We Do How We Do it Who We Do It For Why We Do It Unique, visual solid surface using recycled glass Distinctive recycled glass- based surfaces that express your style in harmony with your values Best choice for self expression The bold and lively solid surface Bold and lively visual statement in solid surface materials Visual signature of gorgeous and good Lively, playful visual statement in solid surface The first distinctive solid surface using recycled glass Create stunning, bold, lively, playful mixes Unique materials Enable personal expression of style and values in solid surface building materials Combine gorgeous and good into a single style Create solid surface art work for homes and buildings Let your home/building tell story of who you are Put a story in every home/building Let you make a statement, your mark Maximize your purchasing dollar with style and substance Promote business practices that respect the Earth and its environment Speak to your senses heartitecture Mixing bold, lively, dynamic pieces of recycled glass Patents Building to and beyond the standards of granite Recognizing that art/beauty lives in Recognizing recycling affects local and global change People who want to make a statement in their homes, buildings and worlds People who want to leave their signatures on their homes, buildings and world People who want to express their unique values Gorgeous and good Make a statement about you It s beautiful to do the right thing Sustainable WOW Nothing expresses your values like gorgeous and green A story in every surface Authentic Marketing--Proprietary Wide Awake Marketing--Proprietary
Prove You Bake In More Value Experiences Services Products Commodities Wide Awake Marketing--Proprietary
30 Second Elevated IngredientsDr K. For: Women Who Are: tired of having no answers from their physician and only prescriptions to tackle menopause, weight loss and other women s issues I Am: The Listening Doctor Who: finds the root cause and then treats you naturally and with prescriptions if necessary That: returns you to the me you used to be. Wide Awake Marketing--Proprietary
30 Second Elevated Ingredients-- Vetrazzo For: For people who want to make a bold statement in their homes or offices Who Are: tired of the same thing and looking like everyone else Vetrazzo is: the first distinctive, bold, playful solid surface using recycled glass That provides: enlivens your project And: puts a story in every surface Wide Awake Marketing--Proprietary
