Utilizing Electronic Voting for Enhanced Engagement
The case study discusses how UNB adapted to COVID-19 by implementing electronic voting in their elections, leading to increased voter turnout and safe engagement. The use of online platforms enabled members to participate in the electoral process while adhering to health guidelines.
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Presentation Transcript
iRef connects sports leagues and referees. - Rob Sigmon, Founder/CEO
An Industry in Pain Worldwide referee shortage in every sport 1 billion amateur games played annually iRef trains and matches referees: Eliminates league recruiting/administration Background checks/rates referees Increases referee earnings Simplifies payment and taxes Free for leagues and referees
iRef Matching Process Find a Match! Request a Ref
Sales Strategy Referee game commissions 20% of gross referee fee Referee training clinics New refs and upgrading certifications Advertising App platform and SMS push Sponsorships Sports and other brands unreached demo
Go To Market Strategy 3 Additional markets launched Sales Rep in each region Series A financing round to scale operations Phase II 1 year Phase I 6 months Complete MVP Sales contact leagues, procure referee listings Beta test 10 leagues in Colorado Pre Launch marketing to leagues and referees: Digital, PR, mobile, email lists, associations
Competition & IP Unique Trademark No existing active referee/league matching app Patent Competitive Advantage iRef the perfect match Trademark applied Utility Patent for matching technology and design patent Main competitive advantage: First to market domestically and internationally
Management Team JOE CLARK Startup Mentor @MergeLane @Boomtown Founder @PranaBusiness SaaS Consulting ROB SIGMON CEO, MBA Sales & Marketing Founder @Internationalcmo2go @MoveDonSoccerLeague Franchise Operator GREG WALDBAUM Founder @3DLacrosse @FirehouseAnimalHealth Sports Management Startup Investor JONATHAN BRYANT VP Business Development JOHN IKALOWYCH MBA, SR VP @CoBizBank Capital Acquisitions M&A, Commercial Executive Director @C3ExecCollaborative PAUL WAGNER CTO Enterprise Web Mobile Tech Founder @CreativeLab.TV @Collabsy DAN WILSON CMO GREG WILSON Controller JOHN REEB PhD, MBA Owner @CrestcomInternational Management Consulting Leadership, Lean Fortune 500 HUGH HEWITT AB, Harvard National Radio Host Partner @HewittWolensky Constitutional Law Prof @ChapmanUniversity JUSTIN STAUDENMAYER Chief Strategic Officer DAVE TERPSTRA Chief International Officer 8
3 Year Revenue Projection Average Revenue per League 50 games/100 hours @ $30/hr = $3,000 Gross Revenue/month Gross Revenue Referee Commission (80%) Payment Processing (3%) Net Revenue (17%) Expenses, G&A (8%) Net Profit (8%) $3,000 $2,400 $ 100 $ 500 $ 250 $ 250 Phase I = 10 Leagues x $3,000/Mo = $30,000/Mo Year 1 = 20 Leagues x $3,000/Mo x 4 Markets = $2.9M Gross Revenue Year 2 = 12 Markets = $8.7M Gross Revenue Year 3 = 36 Markets = $26.1M Gross Revenue = $2.1M Net Profit* Represents .3% global market share
Phase 1 = MVP & Market Launch Programming Management Team Salaries Operations G&A Marketing Working Capital TOTAL $150,000 $120,000 $80,000 $60,000 $90,000 $500,000
Private Investor Round $100,000 Investment Equity Net Profit Share Potential Return 4.2x =$420,000* 3x = $300,000** 5% 3% $50,000 Investment Equity Net Profit Share 2% 1% 3.3 x =$168,000* 2 x = $100,000** $25,000 Investment Equity Net Profit Share 1% 0.5% 1.6 x =$84,000* 1.5 x = $37,500** $1.9 Million pre money valuation, exit plan in year 4 at 4x projected Net Profit of year 3 = $8.4 Million ** Net Profit Share is paid quarterly on referee fees and referee training profits with a three year cap
Rob Sigmon, CEO (303) 941-1925 rob@iRefnow.com 4045 S. Broadway, Suite 106 Englewood, CO 80113
