Utilizing Google Trends for Strategic Marketing Analysis
Google Trends is a powerful tool for analyzing search trends and comparing interest levels across regions and timeframes. Created by Ben Richards, this tool allows you to track the popularity of search terms, identify seasonal trends, and compare multiple keywords. While search interest may not directly translate to sales, it provides valuable insights for marketing strategies. You can customize search parameters by region, time frame, and category, and export data to spreadsheets for further analysis. Explore subregional comparisons and understand how results vary based on selected regions and time frames.
Uploaded on Apr 04, 2025 | 0 Views
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https://trends.google.com/trends Search terms might include product/service categories, your company/product/service, or competitors. Created by Ben Richards
You can use Google Trends to Measure Google search trends over time and across regions Identify seasonal and historical search trends Compare search interest between two or more search terms While search interest does not equate to purchase motivation or sales metrics or even positive interest, it can still be a useful indicator in marketing questions. Google Trends does not break out any results by user demographic criteria.
The top frame allows you two or more search terms. Here you can also specify what region to focus on, what time frame, and narrow search results by category of keywords and search platform among several Google properties. Choose search category Choose search property Choose location Choose timeframe
Chart can be exported to spreadsheet Google Trends shows one or more search terms popularity over time on a normalized index of 0-100.
Google Trends also compares search interest across subregions; from the country level down to cities in some cases.
Results will change based on the region and time frame selected
Results by subregion can be exported to spreadsheet.
