Walmart CEO Strategy Shifts
Explore Walmart CEO Doug McMillon's strategic changes to combat e-commerce challenges, store closures, and international expansion struggles, with a focus on competitive advantage, growth strategies, and critical evaluations.
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Presentation Transcript
Wallmart Assignment Briefing Mahesh Amarasiri, MBA,FCMA,ACIM,B.Sc( Eng)
Abstract The case details the changes Walmart CEO Doug McMillon implemented to address the competitive threat of e-commerce, including the closing of stores and the $3.3 billion acquisition of Jet.com. Walmart struggles with a maturing and over-saturated U.S. market, where it had to close almost 300 stores (in 2016), a first in Walmart's history. The e-commerce threat is continuing to gain in strength. Doug McMillon needs to develop future growth, and is contemplating a hybrid retail strategy between physical stores and an online presence. Finally, Walmart continues to struggle internationally, especially in China and Brazil, which are potentially huge markets.
Case Questions? What are the challenges faced by wallmart from different stakeholders What is the source of competitive advantage for Wallmart? How they have achieved it How does Wallmart compete with the threat of new entrants? How does Wallmark expand internationally? Critically evaluate firms international strategy Critically evaluate the wallmart s decision to aquire flipcart in India? Where is the future growth for Wallmart coming from?
Use the following analysis SWOT Competitor Analysis Financial Analysis Analysis of core competencies Stakeholder Mapping/Analysis Ansoff Matrix
