Ways to think about the web
The evolution and impact of the web, from its inception as a robust child to its role in democracy, legal challenges, and changing forms of communication. Analyzing the web's growth, influence on society, and challenges faced in the digital age. Exploring the shift from passive information sources to an active, interactive platform encompassing various media types and devices.
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Presentation Transcript
Ways to think about the web Adam Kilgarriff Lexical Computing Ltd
To the web on its thirteenth birthday Teenager now, growth spurts wild and luxuriant, Your gangling form changes month on month. Born from the womb of academe in 1994 Pornography was your wetnurse Growing you big and strong Teaching you new tricks (webcams, streaming video, cash payments) that your parents never dreamed of. Seeing such a robust child the heavyweights moved in Banks and shops and telecoms "what share of the action can I buy?" You tolerate them -you are young, they have weight- But meet their smiling advances with a scowl. You partied as the dotcoms crash 2
New life for democracy - are you aren't you? - are you aren't you? Giving voice to the millions in blogs and online voting. Or are you a cancer Spam spammer spamming Greetings from childhood friends lost in the avalanche Phishing, viruses, Trojans Appropriating mutating multiplying. New life or cancer? Both of course Like nuclear physics and the Russian Revolution. More man-hours spent on online solitaire than the Panama Canal You are huge like Exxon, Zeus and China We tremble and we lick our lips as we watch you grow. 3
Teenagers and the law- well. "Lurks" they say "on street corners Something Should Be Done." You smirk. You know who they are. Specially the publishers. It's fun to tease. You smell the fear whenever they walk past. Police? You'll go to Russia. Teenagers must have independence! So Web-2.0 has arrived. Now everybody feeds you. Adam Kilgarriff 2007 4
From: word sketch for Internet pp_for-i 2619 1.7 pornography 5 4.45 genealogy 4 3.97 browsing 4 3.73 homework 7 3.56 purpose 107 3.48 economist 6 3.17 tutorial 10 3.0 info 15 2.88 commerce 5 2.83 dissemination 4 2.82 campaigning 4 2.77 while 12 2.75 historian 11 2.74 shopping 16 2.62 websites 13 2.29 inspiration 6 2.22 communication 34 2.1 research 115 2.0 6
Changes Then Documents Library Passive Information Computer I used to say The web is mostly text so we (linguists) are well-placed to study it Now + social media, audio, video + phone exchange, marketplace + Active + Interaction + tablet, smartphone ? 7
Dick Whittington off to London where the streets are paved with gold to make his fortune 9
Dick Whittington off to London where the streets are paved with gold to make his fortune 10
Sergey Brin and Larry Page cruised onto the stage to the kind of roars and excitement that teenagers normally reserve for rock stars. They entered the auditorium through a rear door, leaving behind photographers, sunglasses, a pair of hired cars with drivers, and an attractive young woman who was traveling with Sergey. Dressed casually, they sat down and cracked smiles, pleased at their heroes welcome. They were near the birthplace of civilization, thousands of miles and an ocean away from the place where their work together had begun. It seemed as good a place as any for a pair of young superstars, whose shared ambition revolved around changing the world, to talk about what they had done, how they had done it, and what their dreams were for the future. Do you guys know the story of Google? Page asked. Do you want me to tell it? Yes! the crowd shouted. David Vise, The Google Story 11
Public/ Private Now Who can find out what about me Nuanced privacy settings Going commercial Do everythingon our site Free flow of ideas Creative commons Open source Wikipedia 13
The web and identity Identity theft Multiple identities Your juvenile past stays with Can I leave it behind, re-start? Privacy They know all about you Shopping banking friends job health interests where you go Andrei Broder, Yahoo Chief Scientist Get used to it 17
The Search Engines From web of documents to web of objects People products hotels restaurants Find their attributes, and values Restaurant Location Food: italian evaluation Ambience: middle-of-the-road music, soft lighting Evaluation Disambiguate which John Cale? 18
Search Engines and Global superpowers US Google Microsoft Bing, Yahoo China Beidu Russia Yandex Europe Exalead 19
Search Engine Optimisation Getting to the top of the Google hits page Brand new ecosystem Brand new art form Punters go to firms at top of Google hits Businesses live or die on it Google adwords: similar but paid Google: rich as Croesus 20
Web as graph 21
http://Memetracker.org Jure Leskovec, Lars Backstrom and Jon Kleinberg Memes Richard Dawkins: like genes but culture One plausible meme-type Quotations From politicians in an election campaign (2008) Method Gather all news, blogs, with time stamps trace 22
Web and art IP and ownership. Napster. Google vs Viacom. Mashups. Stelarc. 23
Web, time and memory The past is present Heraclitus No man ever steps in the same river twice But now we can wade downstream I grow old, I grow old, I shall wear the bottoms of my trousers rolled email myself, use google Outsourcing 24
A digital native who still likes books and crayons Thank you 26
