We Know Our Market
"We know our market" is the riskiest phrase in B2B. At Jasper Colin, we replace assumptions with insightu2014turning blind spots into winning strategies.
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Presentation Transcript
B2B We Know Our Market.
We Know Our Market. The most dangerous phrase in B2B decision-making. It sounds confjdent. But it often masks outdated assumptions, echo chambers, and blind spots.
What Happens When Assumptions Lead? You build for yesterday s buyer You miss shifts in decision- making dynamics You rely on internal opinions over external signals You launch with confjdence and land with crickets
Tie Truth? Your market is evolving-even if your understanding isn t. The buying journey transforms. Decision-makers change. But internal assumptions? They often stay stuck. Pain points shift.
Tiats the Blind Spot. Over-reliance on: Sales anecdotes Historical success Gut feel Internal strategy decks All without checking back in with the actual market.
Whats Missing? Market Listening. Not just gathering data-but asking the right questions to the right people. What do your buyers really care about? Why do they not choose you? Who's infmuencing the purchase now?
At We Don t Guess. We Listen. We help B2B brands break the assumption cycle through: In-depth qualitative discovery Behaviorally anchored surveys Segmentation by actual buying behavior Win-loss interviews And strategically planned research
We Fill the Blind Spots- So You Can See Clearly. From understanding unmet needs to decoding hidden infmuencers, We think into We know. That s the difference between acting smart and acting right.
Time to Trade Assumptions for Evidence. Ready to uncover what your market is telling you? Let s talk to turn data to decisions.
