Wendy McMurdo's Dream Fusion Dior Commission 2024
Explore Wendy McMurdo's exquisite fusion of black-and-white images and floral sculptures in response to Dior's 2025 Cruise Collection, capturing the essence of Scottish culture and empowerment. Witness a sublime panorama by Scottish photographers in this ode to freedom and singularity.
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RESTRICTED A Dream Fusion Dior Commission 2024 - Wendy McMurdo RESTRICTED
RESTRICTED Scottish Photographers Camille Lemoine, Gemma Dagger, Rachel Lamb, Izzy Leach, Wendy McMurdo and Margaret Mitchell offer a sublime panorama of their most emblematic places, composing images of poetic force that let the models in the Dior Cruise 2025 collection shine all the brighter. An ode to freedom and singularity In 2024, I was commissioned by Dior to produce a portfolio of new work responding to their 2025 Cruise Collection. This collection was designed by Dior s Creative Director Maria Grazia Chiuri and inspired by Mary Queen of Scots, female empowerment and Scottish culture. Chiuri is a consistent advocate for women in the arts and is a commissioner of artists globally as Creative Director at Dior. My commission (seven works), was inspired by the Scottish topiary gardens of Drummond Castle Estate. It was in these formal gardens that the collection was first showcased in June 2024 and I used the formal landscapes there to produce a series of montages which touched on the historical and botanical influences for Dior s Scottish-inspired collection. This commissioned work will be published in Autumn 2024 alongside the work of six female photographers also commissioned. This publication will be distributed online and in DIOR stores worldwide in 500 000 copies and translated into 10 languages. The photographers commissioned by Dior to mark their Scottish-inspired collection were; Wendy McMurdo, Margaret Mitchell, Rachel Lamb, Gemma Dagger, Camille Lemoine and Izzy Leach. A series of artists films were produced to mark the commissions and will be available online in Autumn 2024 Dior Magazine published by Baron & Baron. Publication date: Autumn 2024 * * PLEASE NOTE THAT THIS SUBMISSION IS STRICTLY EMARGOED UNTIL AUTUMN 2024 RESTRICTED
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FROMDIOR TOSCOTLAND THE SCOTTISH PHOTOGRAPHERS CAMILLELEMOINE, GEMMADAGGER,RACHELLAMB,IZZYLEACH,WENDYMCMURDO ANDMARGARETMITCHELLOFFERASUBLIMEPANORAMA OFTHEIR HOMELAND SMOSTEMBLEMATICPLACES, COMPOSING IMAGESOFPOETICFORCETHATLETTHEMODELSINTHEDIOR CRUISE2025COLLECTIONSHINE ALLTHEBRIGHTER. ANODE TOFREEDOMANDSINGULARITY. STYLING: JESSICA DIEHL | MODELS: LAINEY HEARN, BINGBING LIU, AYANA COLES, LOTTIE MORRIS, ROSANNA OVALLES, EDNA KARIBWAMI, LYDIA REID, ORLAGH MORTON, LUCIA FAIRFULL, ORLAGH MORTON, LUCIA FAIRFULL | MAKEUP: MARIE DUHART HAIR: S BASTIEN RICHARD | MANICURE: TAMMY KOSLOWSKI | SET DESIGN:OLIVIA GILES
WENDYMCMURDO WENDYMCMURDOGIVESSTILL-LIFEA NEWTWISTBYLAYERINGBLACK-AND-WHITE IMAGESANDFLORALSCULPTURES INTERWOVENWITHDIORCREATIONS, LIKELYRICALCOLLAGESWITHSURREALIST OVERTONES.ADREAMFUSION.
