Why Work with John James McVeigh at Nixedonia? What Sets Him Apart in Legal Services

Slide 01 / 24 Why should I work with you & what can you offer me? Interlaw Presentation Friday, 7 June 2024 John James McVeigh DTEFL, MBA, LLM Chief Executive Officer (CEO) www.Nixedonia.com jjmcveigh@nixedonia.com

Slide 02 / 24 John James McVeigh - Scottish, lived in Russia (20 years), now living in Prague, Czech Republic - International L&D Manager (EMEA) at DLA Piper (2008-2015) St. Petersburg - CEO & Head Trainer at Nixedonia (2015 now) - Business Development Manager CE at Deloitte Legal (2020-2022) - Diploma in Teaching, MBA in Sales & Marketing, LLM (Moscow) - 500+ law firms - 70+ jurisdictions - 20 years' experience John James McVeigh DTEFL, MBA, LLM Chief Executive Officer, Nixedonia +44-7534-729-009 (Mobile & WhatsApp) jjmcveigh@nixedonia.com http://www.nixedonia.com/

Slide 03 / 24 There are two fundamental questions you need to answer to become a legal rainmaker: Why should I work with you? What can you offer me? John James McVeigh DTEFL, MBA, LLM Chief Executive Officer (CEO) www.Nixedonia.com jjmcveigh@nixedonia.com

Slide 04 / 24 1. Life is not fair 2. Enjoy your work BUILD YOUR BRAND 3. Make more money 4. Work less, earn more 10 Reasons 5. Improve yourself 6. It's unethical not to sell 7. The feeling of success 8. Have job security 9. Don t get complacent 10. Be a better lawyer

Slide 05 / 24 What is brand building?: Brand building is the process of marketing your brand, whether that be for the purpose of building brand awareness, promoting legal products, or simply connecting with your intended audience for the purpose of establishing a relationship with them in their day-to-day lives.

Slide 06 / 24 Do 1 = Current Clients clients know who you are? 2 = Ex Clients 4 = New Clients

Slide 07 / 24 Your brand is NOT only for catching New Clients

Slide 08 / 24 Don t Let your clients slip away (to the right)

Slide 09 / 24 If you have nothing more to offer, Transactional Clients fall off the Client Relationship Cliff

Slide 10 / 24 6 Common Mistakes in Brand Building Inconsistency Fragmented Experience Off Design Online Absence Plain Vanilla Non-Evolutionary What s going on?

Slide 11 / 24 SALES 1. Tea for Two (T42) 2. Tea for Three (T43) Cross-Selling Personal & Company Branding is the Foundation of the Spectrum: Build Sales upon it. 3. Tea for Three (T43) Matchmaking 4. Tea for Three (T43) Active Referral 5. Social Media Sales 6. Sales Writing (AIDA Pitching) 7. Event-Based Pitching 8. Proactive Pitching vs. Market-Driven 9. Business Breakfasts & Events 10. Networking Events MARKETING

Slide 12 / 24 However, there is an elephant in the room

Slide 13 / 24 Messages Meetings 4M Mandates Money

Slide 14 / 24 All clients are icebergs

Slide 15 / 24 QUESTION TO THE AUDIENCE Why should we work with your practice for our Dispute Resolution work? (without Plain Vanilla answers )

Slide 16 / 24 Generic branding will see you lose before The Other Lawyer Objection

Slide 17 / 24 Niche branding works Industry, Geography, Technology, Practice

Slide 18 / 24 Synergy Branding works, too. You have more synergies than you realize.

Slide 19 / 24 Business Model Branding works if you can Quantify and prove it. BUSINESS MODEL

Slide 20 / 24 GROUP EXERCISE: Define some practice, Niche, Synergy, and Business Model UVPs to answer, Why should I work with you?

Slide 21 / 24 What can you offer us in Dispute Resolution? Life is good now!

Slide 22 / 24 6 Dispute Resolution Products Debt Collection Every company experiences customers that don t pay after receiving goods or services. Our experienced Collection Team does not only maximize the chance of recovery but ensures a VAT refund if the debt proves Uneven playing field Sometimes, companies are unaware that their assets or IP are being wrongfully used. We can scan the market, identify such abuse, and then rectify it amicable, or via litigation. irrecoverable. Business Partner Scan Prevention is often far better than cure: Hence, our team offers a wide spectrum of Business Partner Scans covering areas such as imminent bankruptcy, tax non- compliance, or anti-competitive actions, to give forewarning of difficulties ahead. Competition Law Protection Our Litigation Team, in collaboration with our Competition Law department, represents clients in challenging the sanctioning decision issued by the Local Competition Authority. Further, our combined team assists companies with anti-trust Dispute Resolution dispute resolution. Business Email Compromise Business email compromise" is a cybercrime resultingin billions in losses if hackers compromise company systems by sending emails from spoofed or hacked accounts of company executives, business partners, or service providers. Our Tech-Savvy Team, together with Forensics, has experience of recovering such funds. Executive Liability Post-pandemic, business continuity will be a challenge for some companies, and in the event of disputes, or insolvency, executive liability questions will arise. Our team helps executives avoid common pitfalls when negligence claims appear.

Slide 23 / 24 How to answer the two questions:

Slide 24 / 24 Connect with me: http://www.linkedin.com/in/john-james-mcveigh Email me for a free 30-minute Consultation and copy of Two Dozen Legal Products for Pitching jjmcveigh@nixedonia.com John James McVeigh DTEFL, MBA, LLM Chief Executive Officer, Nixedonia +44-7534-729-009 (Mobile & WhatsApp) jjmcveigh@nixedonia.com http://www.nixedonia.com/