XiMAD Inc.: Mobile App Development and Publishing Overview
"Explore XiMAD Inc.'s portfolio and traffic presentation for insights into their profitable business model since 2010. With over 80 apps on major platforms, direct partnerships with Microsoft and RIM, and a focus on mobile app development, social networks, and eBook publishing, XiMAD has established itself as a leader in the industry. Discover their competitive advantages, revenue streams, and key features of their app portfolio. Learn more about their expertise, technology know-how, and global distribution reach across various app stores."
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Presentation Transcript
XiMAD Portfolio and Traffic Presentation 2014 XIMAD INC - CONFIDENTIAL
XiMAD Portfolio Founded in 2009 and based in San Francisco, CA In 2010 established as California S-Corporation Managed by industry experts with over 10 years of experience in telecom and mobile Employs more than 200 people with 4 R&D offices in Russia and Belarus Core Businesses: Mobile Applications Development and Publishing Social Networks Applications Development eBook Publishing Solution In-House Mobile Ad Traffic Mediation Financial Overview: Profitable since 2010 Current Revenue with 30% net profit margin 2014 XIMAD INC - CONFIDENTIAL 2
XiMAD Portfolio Competitive advantages Expertise and established product development, publishing and monetization process Cost-effective distribution of engineering, creative, and business management resources throughout Eastern Europe Technology know-how, re-usable code-base and intellectual property Unique and sophisticated Ad Traffic Optimization Platform Direct relationship with most major app-stores Integrated Cross-Promotion across own and partners properties Sources of Revenue Direct sales via app stores and IAP: 30% Advertisement: 70% 2014 XIMAD INC - CONFIDENTIAL 3
XiMAD Apps Portfolio Over 80 product titles ported on 8 major native mobile platforms Totals to over 600 stand alone apps in over 50 native and independent app-stores Products categories: Games, Social, Utilities, References & eBooks Apps are distributed in 200+ countries (though most of downloads US, CA, UK, AU) Apps are distributed through 50+ app stores Multiple placements in Featured Sections in all major app stores Winner of 5+ contests by operators and OEMs Prizes in 5+ contests by operators and OEMs Direct partnerships with Microsoft and RIM 2013 XIMAD INC - CONFIDENTIAL 4
XiMAD Apps Portfolio XiMAD Apps feature set Cross-promotion Rate it Ad module Analytics Push notifications Scoreboard Share (FB, Twitter ) IAP 2014 XIMAD INC - CONFIDENTIAL 5
XiMAD Apps Portfolio 2014 XIMAD INC - CONFIDENTIAL 6
XiMAD Top App 2014 XIMAD INC - CONFIDENTIAL 7
XiMAD Top Apps Magic Jigsaw Puzzles Bubble Birds Fruit Quest Muffin Quest Color Quest 2014 XIMAD INC - CONFIDENTIAL 8
XiMAD In-House Traffic Optimization Tool 95% Fill Rates by querying multiple ad-networks with no network latency eCPM Traffic Optimization Supports in-house ads for unfilled requests Supports custom campaigns Ad targeting Real-time performance reports CPM/CPC/CPA campaigns support 2014 XIMAD INC - CONFIDENTIAL 9
XiMAD Traffic Portfolio Average monthly impressions: 1,000 900 2010 50 M/M 2011 230 M/M 2012 276 M/M 2013 395 M/M 2014 1005 M/M* 800 700 600 500 400 300 200 100 0 2010 2011 2012 2013 2014 *December 2014 1,54 B impressions 2014 XIMAD INC - CONFIDENTIAL 10
XiMAD Traffic Breakdown Top Geo Location: iOS - (US 40%,UK 12%, CA 10%) Amazon - (US 80% , UK 10%, DE 5%) Win8 (desktop) (US 40%, DE 10%, FR 10%) Android - (US 50%, UK 25%, CA+DE 10%) ANDROID AMAZON IOS WIN8 Others UKDEOthers Others Others CA+ DE US US US UK CA US UK FR DE 2014 XIMAD INC - CONFIDENTIAL 11
XiMAD Traffic Breakdown Platform Breakdown: iOS - (78,2%) Amazon - (7,3%) Others - (5,2%) Android - (4,3%) Win8 (desktop) - (5%) AmazonWin8Others Android iOS iOS Android Amazon Win8 Others 2014 XIMAD INC - CONFIDENTIAL 12
Ad Size Traffic Breakdown iOS - (728x90, 320x50, interstitials*, video) Android - (728x90, 320x50, interstitials*, video) Amazon - (728x90, interstitials*, video) Win8 (desktop) - (728x90, 160x600, interstitials*, video) Others - (320x50) *all interstitial banners within device screen dimensions 2014 XIMAD INC - CONFIDENTIAL 13
XiMAD Top Partners iOS - (InMobi, Smaato, Mmedia, Applovin, Chartboost) Android - (Amazon, Smaato, Tapit, Applovin, Chartboost) Amazon - (Amazon, Smaato, Tapit, Chartboost) Win8 (desktop) - (Pubcenter, Adduplex) 2014 XIMAD INC - CONFIDENTIAL 14
THANK YOU! 2014 XIMAD INC - CONFIDENTIAL 15
