YMCA at Virginia Tech Multimedia Marketing Project Overview
Explore the collaborative effort between Virginia Tech's multimedia team and YMCA to create impactful video advertisements promoting community service and outreach programs. Discover the challenges faced, lessons learned, and the outcomes of the project.
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Presentation Transcript
YMCA at Virginia Tech Multimedia Marketing Advertisements Team Members: Sumeet Gyani, Ezra Richards Advising Professor: Edward A. Fox (fox@vt.edu) Client: Ryan Martin (ryan.martin@vtymca.org) May 5th, 2015 CS 4624: Multimedia, Hypertext, and Information Access Virginia Tech, Computer Science Department Blacksburg, VA
Project Goals Create five, thirty-second video advertisements to be aired at the Regal Cinema complex in Christiansburg, VA. Develop cross-functional multimedia to be strategically used online (social media, YouTube, website) and in person (group presentations and one-on-one meetings). Shift the community perception of the Y from a place for exercise towards volunteerism and community service. Strengthen the YMCA at Virginia Tech s community outreach programs while enhancing the YMCA s presence in the community.
Video Creation Process 1. Met with key Y staff members. 2. Determined video themes. 3. Scheduled and filmed interviews. 4. Filmed many programs and events. 5. Logged all footage collected. 6. Selected background music. 7. Created video graphics. 8. Edited interviews to thirty seconds. 9. Selected interesting cutaway clips. 10.Rendered videos in correct formats.
Promotional Videos The Y as a Center for Learning https://youtu.be/X8eMaRCleZ0
Problems Faced Time Constraints Scheduling Photo Releases Lighting Communication
Lessons Learned Have a clear idea of footage to be used. Shoot footage that conveys the appropriate message without audio. When working with a tight schedule, read scripts instead of relying on natural responses. Get feedback as early as possible.
Presentations Expand on the promotional videos and provide a more informative representation of the Y@VT. Focus on the five key themes we identified. These presentations allow the themes of the Y to be presented in a more formal manner during community events
Acknowledgements YMCA at Virginia Tech Executive Director, Ryan Martin Director of Thrift Shop Operations, Ron Ovelgoenner Y Community Gardens and International Programs Coordinator, Jenny Schwanke Assistant Director of Student Programs, Frank Sullivan Y Office Manager, Carol McNeely Pottery Studio Director, Michael LaRoche New River Valley Beekeepers Association President, Richard Reid French for Preschoolers Teacher, Pamela Ferey-Spence Senior Connections Volunteer, Audrey Semel
