This research project explores the impact of media on political socialization among Pakistani youth, investigating how traditional and digital media shape political knowledge, attitudes, and participation. It analyzes the most commonly used media sources, the relationship between media consumption and political knowledge, and the credibility of media sources among Pakistani youth. The study aims to understand how different media channels and content influence political culture and democratic development in Pakistan.
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Presentation Transcript
RESEARCH PROJECT by Muhammad Ali Muarrif Yusra Naeem Moazma Saqib Faria Ishaq Shareef Artas
MEDIA'S INFLUENCE ON POLITICAL SOCIALIZATION IN PAKISTAN:A STUDY OF YOUTH PERCEPTION"
ABSTRACT This study investigates the impact of media on political socialization among Pakistani youth, focusing on how traditional and digital media shape political knowledge, attitudes, and participation. This study investigates the impact of media on political socialization among Pakistani youth, focusing on how traditional and digital media shape political knowledge, attitudes, and participation. This study investigates the impact of media on political socialization among Pakistani youth, focusing on how traditional and digital media shape political knowledge, attitudes, and participation. KEY WORDS Media influence, political socialization, Pakistan, youth perception, democratic participation.
INTRODUCTION Media's Role in Political Socialization: Media creates political awareness and encourages democratic participation. Media's Influence on Society: Affects daily life and plays a role in the formation of political views. Democratization of Communication: Media can promote democracy but has not yet fully democratized communication systems in many countries. Media as an Agent of Socialization: Alongside family and schools, media plays a strong role in socializing individuals. Television exposure, especially in younger generations, can sometimes surpass formal educational
1. To identify the most commonly used media sources for political information among Pakistani youth. 2. To analyze the relationship between media consumption and political knowledge among youth. Objectives 3. To examine the credibility of traditional and digital media sources among Pakistani youth. 4. To examine the credibility of traditional and digital media sources among Pakistani youth.
PROBLEM STATEMENT The rapid growth and diversification of media in Pakistan have significantly altered the landscape of political information dissemination and consumption. However, the extent to which various forms of media influence political socialization processes among different demographic groups in Pakistan remains unclear. This lack of understanding hampers efforts to promote informed civic engagement and democratic participation in the country. How do different media channels and content shape political knowledge, attitudes, and behaviors across various segments of Pakistani society, and assess the implications of these influences on the broader political culture and democratic development of Pakistan?
The research conducted by Amir Bajwa et al. (2018)refers to the process through which individuals, especially youth, acquire political beliefs, values, and behaviors. In Pakistan, the press plays a critical role in shaping public opinion and influencing the political landscape. explores the multifaceted role of the press in the political socialization of Pakistani youth, particularly during a period marked by significant political events. LITRATURE REVIEW They utilize existing theories of political socialization, emphasizing the importance of media as a primary agent alongside family, education, and peers. They reference classic works on political communication that highlight how media shapes perceptions of political efficacy and engagement among young people.
The authors analyze trends indicating a shift in reliance from traditional to digital platforms, underscoring the need for updated approaches in understanding media's impact. findings suggest that the press significantly impacts youth political awareness and participation by presenting quantitative data showing that exposure to news coverage correlates with increased political engagement. LITRATURE REVIEW They address challenges within the Pakistani media landscape, including issues of censorship, media bias, and the role of sensationalism. They discuss how these factors can distort political socialization processes, leading to misinformation and disillusionment among youth. The study highlights the importance of critical media literacy as a countermeasure to these challenges
VARIABLES Media Consumption Socio-economic Condition Political Socialization Peer Influence FEB Education JAN Political Events and Government Policies Acces of information
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