YWCA Fund Development Network Conference - Enhancing Skills for Every Woman
YWCA Fund Development Network Conference focuses on sharing best practices and enhancing skills for women in fundraising. The conference covers topics such as successful fundraising strategies, engaging board members, and overcoming challenges in securing donations. Learn from the success of YWCA Evanston/North Shore and gain valuable insights to empower women in fundraising efforts.
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YWCA Fund Development Network Conference Call for every woman October 22, 2014
Welcome and Introductions Participating Today: You!! Karen Singer and Kathy Slaughter, YWCA Evanston/North Shore Stacy Meadows, Sarah Thompson, Rita Ryder, YWCA USA Purpose of Our Fund Development Network Sharing best practices Enhancing skills for every woman Upcoming Sessions: 4 p.m. ET on 4th Weds. in Jan., Apr., July, Oct. Agenda Today: Part I. Allstate Purple Purse Winning Strategy Part II: Getting Board Members On Board Some Tips 1
I. How Did They Do That? YWCA Evanston/North Shore Raised $311,577 in the Allstate Purple Purse Campaign! Organizing the Team Designing Our Plan Implementing Social Media Strategies for every woman Mobilizing our Base 2
II. Getting Your Board On Board for every woman 3
What We Need From Our Board Members Make their own stretch gift to the YWCA Secure gifts from others Increase the YWCA s visibility and stature (champion, ambassador roles) Steward Donors: Engage, Cultivate, Retain, Grow for every woman http://www.ywca.org/atf/cf/%7b3B450FA5-108B-4D2E-B3D0-C31487243E6A%7d/bgLogo.gif 4
Some Reasons Why It Doesnt Totally Happen.... 1. Board composition isn t optimal...lacks access I don t know people with resources 2. Board members don t fully understand: The important role of their YWCA in the community There are so many non-profits competing with us Their YWCAs financial facts of life We don t need to raise money...we have reserves Memberships, $50 luncheons are fine We can just cut expenses for every woman Raising money is the staff s job I volunteer my time...I shouldn t have to give and get Board members lack tools to be highly effective I hate to ask people for money I don t know what to say, and can t answer questions The Board s financial stewardship responsibility 3. 5
A Few Tips (7, to be exact) To Enhance Board Culture, Access, Motivation, Tools 1. Build the Board (a Strategic Board Nominations Process) Recruit 2 + Board champions from Arts, Education, Health Recruit 2 + Board members with access to major gifts 2. Kick-Up the Passion (engage intellectually, emotionally) e.g. Critical issues the YWCA addresses Consequences if needs go unmet YWCA successful outcomes/effectiveness How? for every woman New Board members orientation Mission moments...Board meetings Board budget content and process Direct service volunteer experiences Issue articles in Board packets 6
A Few More Tips.... 3. Educate Board members re. YWCAs financial facts of life e.g. Total costs by program Cost per client served/outcome Gap (and why e.g. clients can t pay) 4. Provide Training: Board roles re. governance duties The YWCAs CASE for support Tips/practice on asking 5. Conduct an Annual Board Campaign (as part of annual fund) Board adopts a Board goal Recruit board campaign committee Set ask for each member Every Board member gets a personal ask for every woman 6. Conduct Board PR Campaign e.g. Dec, Feb, May. 20x20x4=1,200 7. All Board members complete FD Commitment/Pledge 7
Board Members Personal FR Pledge Statement of why fundraising so critical to our YWCA Basic YWCA Board member responsibilities: 1. Make a stretch gift 2. Fill a table at our major event 3. Be an enthusiastic champion of the YWCA Commit to at least 2 more fundraising activities of choice (Provide a list of 5+ activities that will move your YWCA forward) for every woman YWCA staff commits to support Board Members (List 5-6 ways the staff will provide fund raising support ) Board member signature, CEO signature, Date http://www.ywca.org/atf/cf/%7b3B450FA5-108B-4D2E-B3D0-C31487243E6A%7d/bgLogo.gif 8
More YWCA Resources for You Go to the YWCA USA Intranet Click on Training and Events Click on Webinar Documents Fundraising 101: Laying a Foundation for Success Building Your YWCA s Annual Fund Development Plan Major Gifts: Cracking the Code YWCA Fund Raising Events: Maximizing Profits, Passion, Buzz for every woman Capital Campaigns: Building a Bright Future Endowment and Planned Giving: Securing our Future YWCA Finances: What Boards and CEOs Need to Know Click on Resource Library for many more tools 9
Polling Question What would you like to be the focus of future FD Network Sessions (all would include sharing of best practices)? Check your 3 top priorities: _______ Fund raising data bases _______ Major gifts programs _______ Social media fundraising _______ Corporate event underwriting _______ Capital campaigns _______ Fund raising events _______ Planned giving and endowment _______ Board engagement _______ Developing a strong Case _______ Donor retention, cultivation for every woman 10
Final Polling Questions: What did you think of this session? Was this session useful to you? _____Yes _____No Do you plan to implement any of the ideas? _____Yes _____No for every woman 11
