Buyer Personas Overview
This comprehensive guide provides insights into buyer personas, including typical workdays, competencies, challenges, goals, and buying behavior. Explore the details to better understand your target audience.
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Presentation Transcript
BUYER PERSONAS
Persona Name Age: Country/City: Occupation: Since: Company size: Industry: Reports to: Subordinates:
Typical workday Key activities Activity 1 Activity 2 Activity 3 Activity 4 And so on... This is where you enter a typical workday description that summarizes the answers that you got from your persona.
Competencies Tools Social media Google Analytics Tool 1 Tool 2 Tool 3 Tool 4 Tool 5 Tool 6 Tool 7 Make a list of competencies that are representative for your persona For example: proficient with many computer and software programs Ability to multi-task, prioritize and think ahead Planning and project management Please replace these with other competencies
Challenges Goals Enter the challenges that your persona is regularly dealing with. For example: Prioritizing work Reaching appropriate audience Thinking outside the box Keeping costs down on new tools and promotional materials. Learn the functionality of new software Enter the common goals that your client persona has For example: Finding creative tools for brand marketing Goal 2 Goal 3 Goal 4 Add as many as you see fit
About Name has found out about our product from ... (enter marketing channel here) She is using it (enter the frequency) Mention who decides the purchase and who has to approve it Price willing to pay: What she likes about product What she dislikes about product/ brand Feature 1 Feature 1 Feature 2 Feature 2 Feature 3 Feature 3
Persona Name Age: Country: Occupation: Since: Company size: Industry: Reports to: Subordinates:
Key activities: Typical workday Activity 1 Activity 2 Activity 3 Activity 4 And so on... This is where you enter a typical workday description that summarizes the answers that you got from your persona.
Competencies Tools InDesign Flipsnack Tool 1 Tool 2 Tool 3 Tool 4 Tool 5 Tool 6 Make a list of competencies that are representative for your persona For example: proficient with many computer and software programs Ability to multi-task, prioritize and think ahead Planning and project management Please replace these with other competencies
Challenges Goals Enter the challenges that your persona is regularly dealing with. For example: Prioritizing work Reaching appropriate audience Thinking outside the box Keeping costs down on new tools and promotional materials. Learn the functionality of new software For example: Finding creative tools for brand marketing Goal 2 Goal 3 Goal 4 Add as many as you see fit
About Name has found out about our product from ... (enter marketing channel here) He is using it (enter the frequency) Mention who decides the purchase and who has to approve it Price willing to pay: What he likes about product/ brand What he dislikes about product/ brand Feature 1 Feature 1 Feature 2 Feature 2 Feature 3 Feature 3
Persona name Age: Country: Occupation: Since: Company size: Industry: Reports to: Subordinates:
Typical workday Key activities: Activity 1 Activity 2 Activity 3 Activity 4 And so on... This is where you enter a typical workday description that summarizes the answers that you got from your persona.
Competencies Tools Ability to multi-task, prioritize and think ahead Auditing, marketing research and market segmentation Financial analysis Risk assessment Google Analytics Wordpress, Wix, Weebly Joomla Flipsnack InDesign
Challenges Goals Make a list of competencies that are representative for your persona For example: raising funding organization and time management communication with clients and prospects enter your own Goal 1 Goal 2 Goal 3 Goal 4 Goal 5
About Name has found out about our product from ... (enter marketing channel here) He is using it (enter the frequency) Mention who decides the purchase and who has to approve it Price willing to pay: What he likes about product/ brand What he dislikes about product/ brand Feature 1 Feature 1 Feature 2 Feature 2 Feature 3 Feature 3
