Career Insights: Marketing Skills, Types, and Future Trends
Explore the world of marketing with insights on essential skills, various types of marketing, career paths, and future trends. Discover how to start a career in marketing, the importance of creative thinking, communication skills, problem-solving abilities, and the impact of AI and green marketing.
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Presentation Transcript
A Career in Marketing Nicole Bowman, MBA, CEM-AP Vice President, Marketing & Communications International Association of Exhibitions & Events
Promoting and selling goods and services. What Marketing Means What is Marketing? How it helps tell people about cool products. Why Marketing Matters Ads on social media, billboards, YouTube, or TV. Everyday Marketing
Types of Marketing Digital Marketing Social media posts, emails, and YouTube, retargeting. o Old-School Marketing TV commercials, magazines, and posters. o Influencer Marketing Using popular people to spread the word. o Event Marketing Planning and promoting things like concerts or sports events. o
Skills Needed for Marketing Being Creative Thinking up cool ideas. o Communicate Clearly Getting your message across to different people. o Be a Problem Solver Using info to make smart choices in marketing. o Working Together Teaming up with others, in group projects. o
Running the show for marketing projects. Marketing Manager Blogs, videos, and artwork. Content Creator Career Paths in Marketing Handling social media pages and making them fun and engaging. Social Media Manager Checking out trends to see what's popular. Market Researcher
How to Start a Career in Marketing Education Classes in advertising, writing, or business. o Clubs and Activities Join school clubs or take part in group projects. o Building Skills Practice being creative, using data, and communicating. o Making Connections Meeting people who work in marketing. o
The Future of Marketing New Trends AI personalization o UX o Value-Driven o Going Green Marketing that focuses on helping the environment. o
