
Effective Digital Marketing Strategies for Online Success
Discover the key elements of digital marketing success with strategies covering website optimization, blogging, e-newsletters, social media engagement, and analytics. Learn how to enhance your online presence and engage with potential clients effectively.
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Presentation Transcript
More than 700 clients Australia-wide
A brief history Intent Content Traditional Paid inclusion Digital Free and/or performance based
4 step strategy 1. Website 2. Blog 3. E-newsletters 4. Social media
Website 1. Google-friendly 2. Convince users to take the desired action you require
Blogging for new clients Spray tank extensions car yard barriers Perth backguage metal bending Melbourne
E-newsletters Brand awareness Would you like fries with that I didn t know you did that
Social media 1. Facebook 2. Google+ 3. LinkedIn 4. Twitter
Google Analytics 1. Audience Overview 2. Acquisition 3. Landing Pages 4. All Pages
What you need to do? In the following priority: 1. Get your website right Keyword-focused and SEO-friendly Convince users to take the desired action 2. Blog 3. Video preferably YouTube
Thank you 1. facebook.com/goopwebdesign 2. plus.google.com/+GoopAu 3. linkedin.com/company/goop 4. Find Karl on LinkedIn au.linkedin.com/in/karlmorris