Effective Strategies for Social Networking Success
Discover the importance of social networking, methods to enhance engagement on platforms like Facebook and Twitter, best practices, and pitfalls to avoid. Learn how to use insights to drive outreach and promotion effectively. Dive into the world of social networking and elevate your online presence today!
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Presentation Transcript
OVERVIEW OVERVIEW Why Social Networking? Methods of Social Networking Facebook-Brand Page Facebook Group Pages/Advertisements Twitter Foursquare Best Practices The Do Nots Costs Questions?
WHY USE SOCIAL NETWORKING? WHY USE SOCIAL NETWORKING? Outreach to students, alumni, staff, and faculty. Promote Events Promote organizations/groups Promote Resources Many people use it
METHODS OF SOCIAL NETWORKING METHODS OF SOCIAL NETWORKING Facebook Brand Page Advertisements Surveys (events, activities, organizations, etc.) Outreach Group Pages (organizations, interns, etc.) Twitter Posts Questions from clients (Direct Message and advertise with other organizations.) Foursquare Claim Spaces Common Spaces advertisement
FACEBOOK FACEBOOK- -BRAND PAGE BRAND PAGE Create one for Center/Unit Cannot Change name of Page (Only Twitter) Questions Create Polls about events. EX: Are you coming to X event tonight? EX: What resources do you use the most in the LGBTA SRC? EX: What type of events would you want to see during Pride Week? Page Insights Gives information about demographics of active fans Sex, Age, activity (dates), who shared, stories with most hits, location Activity development
INSIGHTS INSIGHTS
FACEBOOK FACEBOOK- -BRAND PAGE BRAND PAGE CON T CON T Outreach Outreach where your clients are Students: THON, Student Activities, PRCC, Student Groups Alumni: Alumni Groups, Penn State main page Email Listservs to advertise Page Contests, EX: If we get 50 Likes =Pizza Party Publications: Post Preview article for OutRider
FACEBOOK FACEBOOK- -BRAND PAGE BRAND PAGE CON T CON T Brand Page vs. Friend Page Only Subscribers can see the Friend Page posts. Insights in Brand Page-What is/isn t being liked Advertising Unlimited amount of Fans vs. 5,000 for Friend Friend one=Only human, may be removed from Facebook Shows to friends when people interact with Page-more advertising EX: Betty Ann wrote on the Wall of the LGBTA SRC click Like
FACEBOOK FACEBOOK- -GROUP PAGES/ADVERTISING GROUP PAGES/ADVERTISING Encourage Student Orgs to Create Groups Volunteer for Events Come to Events Advertise for Events Message all members
FACEBOOK FACEBOOK- -GROUP GROUP PAGES/ADVERTISING PAGES/ADVERTISING CON T CON T Advertisements $5/day, $0.30/click Like The better performs, the cheaper ($0.30/click v. $0.10/click)-can remove if not performing Pop-up ads on right side Target Location-Zip code, key words, age, gender, Relationship status, attraction, education Create ad-unique picture, unique catch line Facebook will make suggestions/critique
FACEBOOK ADS FACEBOOK ADS
FACEBOOK ADS FACEBOOK ADS CON T CON T
FACEBOOK FACEBOOK CON T CON T
TWITTER TWITTER Posts 140 Characters or less Use Short URLs: Goo.gl Includes Shortened URL (5 Characters) and QR Codes .qr Direct Message people Update groups affiliated with Center Changeable Name
SHORTEN URLS: GOO.GL SHORTEN URLS: GOO.GL
QR IMAGES QR IMAGES
FOURSQUARE FOURSQUARE Claim Center, if one exists Google: Foursquare Brand Page Take control of Venue Do you manage this venue? Claim here Create Brand Page Add pictures, create posts as Center Tips Leave tips at locations (campus, community, etc.) Remind people about LGBTA SRC EX: The LGBTA SRC loves X Sandwich at Joegies! Events- Create event and say Having party at X -will show on Twitter, Facebook if linked
FOURSQUARE LOCATIONS FOURSQUARE LOCATIONS
FOURSQUARE CLAIM FOURSQUARE CLAIM
MANAGING SOCIAL NETWORKING SITES MANAGING SOCIAL NETWORKING SITES Crowd Booster-Free Twitter When people are most active (days, times) How are my tweets doing? Past week specifications on each Tweet When to post Hoot Suite-Free Schedule posts-specific times, days, dates set up at beginning of week-do not need to have open
HOOTSUITE HOOTSUITE
CROWD BOOSTER CROWD BOOSTER
BEST PRACTICES FOR SOCIAL BEST PRACTICES FOR SOCIAL NETWORKING NETWORKING Use Photos Post Articles (will put up photos) Blogs Sync to Facebook and Twitter if has RSS feed Peak Times of Activity Manage Content Delete inappropriate content Use Management tool At least Insights on Facebook
THE DO NOTS OF SOCIAL NETWORKING THE DO NOTS OF SOCIAL NETWORKING Never Post Single Status Make Unique (Picture, Question, Event, etc.) Engage clients No more than 10 posts/day Once per hour is ideal Do not post on 15s and 45s Post Various Stories Do not post same story more than twice Post headlines at Peak times
COSTS OF SOCIAL NETWORKING COSTS OF SOCIAL NETWORKING Time Most time-creating pages, advertising pages Managing Networks 3 hours/week-beginning and end of week Schedule posts Money Advertisements on Facebook $5/day or 0.30/click-set your own price
THANK YOU THANK YOU The Washington Blade !
QUESTIONS? QUESTIONS? Brianna Serrano 101 Boucke Building (814) 863-1248 bcs206@psu.edu
