Empower Women and End Violence: WVL-SA Learning and Sharing Meeting Insights
Discover the efforts of the Mutale Victim Empowerment Programme in combating gender-based violence through education, empowerment, and community engagement. Explore their social media strategy, Facebook and Twitter analytics, and more to see how they are working towards creating a safer environment for women.
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Presentation Transcript
WVL-SA LEARNING AND SHARING MEETING 2021 Communications Analytics Template (MUTALE VICTIM EMPOWERMENT PROGRAMME, 2O OCTOBER 2021 and TAKALANI NDOU) Voice and Choice! Empower women, End Violence.
CAMPAIGN What is your campaign #STOP GENDER BASED VIOLENCE is our motto for this project and it is the main aim of this project .we want all the deeds of GBV to come to an end in our area and country at large . We have been EMPOWERING, EDUCATING and ENCOURAGING our communities to break the cycle of abuse . We have also been empowering those communities by doing socio-economic rights workshops so that they can start their own small incoming projects. Photo or video
Link to WVL SA Did you participate in the Communications Photo or video No we have not participated before but we understand a little bit of what is needed Is this an application of that training? Yes we need training in communication so that we can fully understand what is required of us as an organisation in this How has the training helped you to improve your social media? So far we have not attended any communication training but we are trying to do what we can in
Social media strategy? Social medium Baseline Target Strategy 228 Likes/Friends 1000 Invite more people to like our page and post frequently 44 Following 18 Followers 500 Follow more people who has many followers and frequently 203 Following 1000 Follow more people
Facebook analytics Number of people following the page Number of posts/status updates Number of new page likes Number of mentions Month July 0 0 0 0 August 1 0 1 0 September 1 0 1 0 October 226 4 226 0 TOTAL FOR ORG 228 4 228 0 Voice and Choice! Empower women, End Violence.
Facebook example Choose the post with the most engagement and/or reach and share the analytics for it It s a group photos of the participants at the behavioural change campaign for GBV Screen shot Voice and Choice! Empower women, End Violence.
Twitter analytics Month Tweets Tweet impressions Profile visits Mentions July 0 0 0 0 August 0 0 0 0 September 0 0 0 0 October 2 0 0 0 TOTAL FOR ORG 2 0 0 Voice and Choice! Empower women, End Violence.
Twitter example Choose the post with the most engagement and/or reach and share the analytics for it It s a picture of us in a community outreach campaign at a shakadza village . It has only one likes . Please guys lets like each others work on tweeter. Screen shot Voice and Choice! Empower women, End Violence.
Ay other social media analytics instagram How many followers do you have? 85 How many people do you follow? 203 How many times have you been mentioned by other organisations? 0 Photo Voice and Choice! Empower women, End Violence.
Website analytics Month Unique visits Number of visits Page view Hits July 0 August 0 September 0 October 0 TOTAL FOR ORG 0 Voice and Choice! Empower women, End Violence.
Successes of the social media campaign/s? So far we had none on social media . We have been focusing on doing campaigns on the field than on social media because we thought that our target were the people we can see rather than those one we cant see. We are going start focusing on working with our social media targets from now onwards. Voice and Choice! Empower women, End Violence.
Challenges of the social media campaign/s? Unfortunately we haven't encounter any since we haven't done campaigns on social media. Voice and Choice! Empower women, End Violence.
Next steps We are going to start visiting our social media daily. Invite more friends and follow more people on social media. We are going to post, share and tweets or work regularly. We are going to start running a campaign on those platforms once per months. Voice and Choice! Empower women, End Violence.
