Enhancing Regional Communication Strategy for WACREN Network
Explore the comprehensive communication and information network for WACREN, focusing on challenges, targeted audiences, communication strategies, and the network solution. Learn about key entities like the University of Jos Advancement Office and WACREN's initiatives like GARNET and RITER. Discover communication strategies, audience engagement, content creation, and resource sharing for improved information dissemination in the West and Central African region.
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Presentation Transcript
Towards a Regional Communication and Information Network for the West and Central African Research and Education Network (WACREN) Presented at the WACREN 2016 Conference Shared Experiences, Best Practices and Collaboration By Donna Oti, PhD
Challenges Beyond Technical Base Race for Content
Overview of Presentation Targeted Audiences Communication Strategy The Network Solution
Targeted Audiences Potential Funders National Governments Local Donors Alumni Public Awareness Influencers General public End Users University campuses Primary, secondary, and Tertiary education Research Institutions
Communication Strategy Traditional Media New Media
The University of Jos, Nigeria Advancement Office Access to lists of philanthropists Ability to organize donor drives Possibilities of soliciting alumni support
The Network Solution GARNET RITER GabonREN TogoREN WACREN NigerREN snREN MaliREN RIC
The Network Solution WACREN Communication Strategy Audience Purpose Policy Goal Implementation Assessment NREN Networking with local partners Student Media Advancement Offices Media Influencers Target Audiences Creating and Sharing Content Report on NREN activities Engage audiences on social media Features on NREN users WACREN website Maintaining WACREN website Ensuring updated content Implementing Campaigns Localization Feedback to WACREN Training Guidelines for member REN Ensuring access to applications/services
The Network Solution Share resources to better inform audiences Document research innovation Build sustainable media Improve teaching and learning Strengthen partnerships with key stakeholders.
The Network Solution Long Term Goals Report news and write articles for WACREN media platform/website, social media Write stories about NREN for student media Implement social media campaigns Develop multimedia Public Service Announcements Produce documentaries of NREN activities supported research, teaching and learning initiatives, etc. Work with Advancement Office to engage larger audiences potential donors, alumni, etc.
Summary and Conclusion The Network Solution Aligns with WACREN s philosophy. Challenges NRENs to take responsibility for gathering and disseminating news Holds capacity to help create content to store in multimedia formats Helps chronicle the history, development and aspirations of the REN community Supports the creation of a wealth of content for RENs digital archives. Nurtures the technical expertise to support as teaching and learning initiatives by developing the talent to create multi-media learning objects
