Great Perthshire: Promoting Producers and Enhancing Food Tourism
Discover how Great Perthshire is championing local producers in Perth and Kinross, aiming to make the region a food destination. Learn about their vision, goals, inclusive festivals, and plans for 2022 to boost business relationships, visitor experiences, and regional growth.
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Presentation Transcript
Vision Vision Our Vision Our Vision To make Perthshire a food destination for everyone. Amongst others, we work with local businesses to encourage:- Consistent produce or services with in the food & tourism sector A willingness to both learn and share knowledge & experiences Collaboration
introduction introduction Across Perthshire, we have a wealth of fantastic food, drink and tourism businesses. What we do is incredibly important to the economy, local communities, the landscape of Perth and Kinross and Scotland as a whole. As the majority of our organisations are small to medium sized, we don t often have the time to work together, fully assess our market potential, identify partnerships or share best practice and knowledge Great Perthshire aims to facilitate this
Goals Goals Improve existing business relationships and create new partnerships. Create high quality visitor experiences. Increase public spend Create jobs across the region
Great Perthshire Food & Great Perthshire Food & Drink Festival Drink Festival Inclusive Festival that allows a wide range of businesses to participate We have over 50 businesses listed There were also over 40 event listings tastings, special offers, unique events and menus, as well as promotion of services such as tours and Neighbourfood. Survey respondents reported that they had seen an increase in an awareness of their business and good uptake of offers and events.
Plans for 2022 Plans for 2022 In the next 12 months, we plan to:- Explore and develop governance arrangements Continue to build our social media presence and engage with press Work closely with local Food Tourism ambassadors (Emma and Nicola) Create Perthshire Cook Book Enroll more businesses to group Implement an education/training calendar Facilitate networking and meeting schedule Develop Food Trails
