Impact of COVID-19 on Cultural Entity Visits
Public intentions to visit cultural entities are influenced by the COVID-19 pandemic. Safety measures are crucial to restore comfort levels for attending museums, historic sites, and performances. Factors like outdoor availability, hand sanitizer, crowd limits, health monitoring, and cleaning protocols play key roles in ensuring visitor safety and confidence post-pandemic.
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Presentation Transcript
How is COVID-19 influencing intent to visit cultural entities? Chief Market Engagement Officer, IMPACTS Reasearch and Development colleendilen.com
The US public anticipates soon resuming their more normal behaviors attending visitor-serving cultural enterprises.* *provided that we make them aware of additional measures to keep them safe. Source: Colleen Dilenschneider, DATA UPDATE: How COVID-19 is Impacting Intentions to Visit Cultural Entities, Know Your Own Bone (blog), April 27, 2020, www.colleendilen.com
Without operational and strategic changes to prioritize safety . 1 in 4 people feel comfortable attending exhibit-based institutions (museums, historic sites). 1 in 7 feel comfortable attending performance-based institutions. Source: Colleen Dilenschneider, Performance Vs. Exhibit-Based Experiences: What Will Make People Feel Safe Visiting Again?, Know Your Own Bone (blog), April 15, 2020, www.colleendilen.com
What will make people feel safe attending performances again?
Factors that we can control: Ability to be outside/outdoors Availability of hand sanitizer Avoiding long lines of people Limits on crowds (e.g. limit attendance) Onsite health monitoring (e.g. taking temperatures) Knowing facility cleaning procedures Source: Colleen Dilenschneider, Performance Vs. Exhibit-Based Experiences: What Will Make People Feel Safe Visiting Again?, Know Your Own Bone (blog), April 15, 2020, www.colleendilen.com
Tom Tom Clareson Clareson Project Director Mollie Quinlan Mollie Quinlan- -Hayes ArtsReady Director, South Arts Hayes
