Innovative Strategies for Digital Publishing Transformation
Implementing a forward-thinking digital publishing strategy, focusing on user needs and industry trends. Exploring new digital opportunities for better dissemination through interactive formats and personalized content. Work phases include idea generation, strategy development, and user journey mapping. Insights from user groups reveal a preference for visualization and key information, emphasizing the importance of user-friendly documentation. Trends such as computer-generated content and voice search challenge traditional publishing approaches. Working groups prioritize navigation, interactivity, new product development, and personalized experiences. Three budget options cater to different resource constraints for implementing solutions and processes.
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Presentation Transcript
New digital publishing Ditte Karoline Bechsgaard Webmaster
The starting point for the work Social media strategy Press Strategy dst.dk Publishing Structure statbank.dk Publications 2016 2016 2016- 2
Strategy 2020 Adaptation to users' new and changed needs. - better use of our knowledge about users in the development of new solutions. Greater use of new digital opportunities in the dissemination. - using visual, interactive and dynamic publishing formats. 3
Work phases 2018 Digital publishing ideas 2017 15 internal working groups Digital publishing strategy Best practice in other statistical agencies 2016 Mapping user needs and digital trends 4
User needs (PwC) Interviews and user journeys with four user groups: 1. The press 2. Ministries, organizations and analysts 3. Companies, municipalities and the education sector 4. Population in general What the users have in commen: - They like visualization, infographics and key figures. - Looking for a subject not a specific product. - Having trouble finding and understanding documentation. - They are all using Google. 5
Trends in digital publishing (PwC) 1. Computer generated content and personalized information Personalized newsletters 2. Fragmentation Quick publication of data and allowing users to customize and share. 3. Transition to mobile devices Mobile first. Fast response time, catchy headlines, exciting visualizations, easy to share 4. Voice search We have many visits from Google and it is therefore important that our content can be found through voice search. 6
Working groups Focus areas: Navigation and search Interactivity and visualization New digital products Newsletters and MyDST (personalization) More data Help and user requests More user-friendly documentation Archiving 1. 2. 3. 4. 5. 6. 7. 8. 7
Three budgets Medium (Limited extra resources) A selection of new solutions and changed processes Small (The existing budget) Minor improvements and digital development Large (Unlimited resources) Full implementation of all solutions and new processes 8
What we hope to do in the coming years Improved subject structure New theme pages More related content Less PDF more HTML More clear documentation Better search New information architecture 9
More sharing, integration and download options More visual dissemination (videos, interactive figures and maps, gamification and webinars) Improved content in News (Nyt fra Danmarks Statistik) Personalized newsletters Combined calendar and archive Longer time series in the StatBank 10
One of the upcoming projects - New subject structure 11
The name of the topics How many got married in 2016? Selects the topic Culture and National Church How many families bought a new car in 2016? Looking for the word families . Selects the subject Population and elections 13
