Insights from ACSEM Reports on Strategic Enrollment Management
Explore the impactful work of the Advisory Council on Strategic Enrollment Management (ACSEM) through their 2021-2022 report, focusing on topics like improving admission processes, increasing yield rates, and enhancing recruitment of African American/Black students at CSULB. Discover initiatives such as holding Admitted Students Day, adopting CRM systems, and forming branding committees to elevate campus experiences and effectiveness.
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Advisory Council on Strategic Enrollment Management (ACSEM) 2021-2022 Report
What is ACSEM Primary advisory body to the Academic Senate https://www.csulb.edu/academic-senate/advisory-council-strategic-enrollment- management Established in Spring 2020; First year: 2020-2021 review, evaluate, set priorities where appropriate, and make recommendations on strategic enrollment matters Examples: strategic recruitment, optimal enrollments, admissions policies
2020-2021 First Year Choosing the topic! Improving Yield Rates and Outreach to Local Applicants
2021-2022 Topics How can we improve admission process to meet future needs? Increase yield rates Increase applications and yields of focus groups How can we improve the recruitment and retention of African American/Black Students at CSULB? Unified and collective efforts across campus Improve campus climate for African American/Black Students
How can we improve admission process to meet future needs? Hold an Admitted Students Day Adopt a CRM system for communication with prospective students Creation of a committee to oversee university communications and branding
Hold an Admitted Students Day At the Pyramid Learn about campus resources Visit different parts of campus University Outreach and School Relations to create a committee Reps from ASI, Admission, Report back to Senate Ideally 2023(?)
Adopt a CRM system for communication with prospective students One Client Relationship Management (CRM) system for campus for tracking and managing all communications with potential students Success at international admission ITS to adopt one; report back to senate
Creation of a committee to oversee university communications and branding Multiple acronyms, nicknames, logos can be confusing Consistency and a unified branding! Senate to create a committee to oversee branding Faculty, students, University Relations & Development, athletics, reps Report to senate
How can we improve the recruitment and retention of African American/Black Students at CSULB? 5 Areas each with sub-recommendation
Increase peer mentoring and advising for Black students, as well as unifying and utilizing current mentoring programs and initiatives across campus Each student with a mentor Targeted advising by race (e.g, thru EAB) Advising Equity Roundtables Faculty advisors to be included Support from colleges to include a rep Students to be included
Increase community outreach efforts within the local Long Beach area that focus on Black students, families, and community organizations Continue University Access and Retention Focused campaigns to communities of Black students Connect with admitted Black students (to increase yield) Scholarships Research other practices (HBCU s)
Focus on the financial aid of Black students, including University debt forgiveness, examining the impact of financial aid packages and gap- in-aid on student retention by race/ethnicity Data sharing across campus data systems Financial aid, enrollment, Study gaps in financial aid Impacts on retention and graduation
Develop and implement freshman programs focusing on Black student sense of belonging, racial pride/affirmation, networking, and academic skill-building Increase sense of belonging Active and separate programs (e.g., orientation) Freshmen programs (mentoring, a cultural course, academic skills) specific to Black students Connect Black students to Black alumni, faculty
Review current retention efforts across colleges and departments to then institutionalize all initiatives and remove any barriers that prevent African American/Black student success Re-enroll (GI 2025 for Fall19 campaign) Surveys from Black students who do not re-enroll Administrative Barriers
