Insights from July 2016 Customer Survey - Key Findings for Marketing Strategy
In July 2016, a customer survey with 31 respondents revealed valuable insights for marketing strategies related to pBuzz, a plastic instrument for children. Key findings include the popularity of pBuzz as a gift for children, significant sales driven by social media, high recommendation rates, and varied usage patterns. The survey also highlights customer feedback on the instrument's features and target audience, emphasizing the need for targeted messaging and referral mechanisms.
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Presentation Transcript
Results of customer survey July 2016 Based on 31 respondents
In the UK almost 3000 units sold, here is what we are learning Key Data Point Implication 68% purchases are as gifts for children Messaging needs to focus on parents and/or grand parents Increase pBuzz awareness/ visibility with digital advertising campaign on social media 58% of sales were driven by social media 94% of pBuzz are used every week Product has longevity of appeal 81% of buyers would recommend pBuzz to a friend Create referral opportunities and mechanisms
Favorite Quotes when asked: How would you describe pBuzz to a friend? A fun, great quality plastic instrument - ideal for introducing young children to a brass instrument in a bright and appealing way! The perfect starter instrument for encouraging young musicians. A cross between a trumpet and a trombone, made of plastic (so lightweight) and simple to use An easy way to start kids off playing brass instruments-- a rival for recorder as a beginning instrument!
Why did you purchase pBuzz? 3% 16% As a gift for child Teaching 13% For self 68% Other
Where did you hear about pBuzz? Internet 3% 3% 6% 18% 6% Facebook Twitter 6% pBone email Already have a pBone 18% 40% Newspaper article Through a friend Exhibition
How often is your pBuzz played? 6% 42% Daily 52% Weekly Not very often
How would you describe pBuzz to a friend? The perfect starter instrument for a encouraging young musicians. A cross between a trumpet and a trombone, made of plastic (so lightweight) and simple to use A first step for someone who wants to play a brass instrument A musical instrument that sounds good even though it's only the price of a toy A fantastic introduction to brass playing with a limited range of notes in a very easy to play format. So easy to play and change the notes and very light for young children to hold An introductory brass instrument for young children with features in common with a trombone. It has a mouthpiece the same size as a baritone horn/narrow bore trombone, has 8 notes available on a single harmonic and is fun to play
How would you describe pBuzz to a friend? A bit like a trumpet and a trombone combined but without being fiddly - perfect for very young players! A fun, great quality plastic instrument - ideal for introducing young children to a brass instrument in a bright and appealing way! IT PLAYS LIKE A TROMBONE! Plastic sliding post horn Great way to introduce the idea of brass playing A tube that you can play a tune on! Great to get very young children and SEN children blowing A simpler version of a trombone, perfect for children Fun way to learn/teach basics of brass playing Fun way to learn / teach basic principles of brass playing Like a basic trombone made of plastic with six notes
How would you describe pBuzz to a friend? A fun Vuvuzela-type instrument A fun and friendly alternative to a full size pBone for much younger students inexpensive instrument for children A child's version of a trombone Interesting and exciting way to introduce young people to playing music A brass beginner instrument that is similar to a trombone but naturally higher in pitch Enormous fun with a high level of engagement for younger students Interesting and exciting way to introduce young people to playing music A colourful vuvuzela for small children to inspire them to play a brass instrument An easy way to start kids off playing brass instruments-- a rival for recorder as a beginning instrument!
How would you describe pBuzz to a friend? The perfect starter instrument for a encouraging young musicians. A cross between a trumpet and a trombone, made of plastic (so lightweight) and simple to use Great to demonstrate how brass instruments work. Great fun for early starters! A simplified trombone made of durable plastic, separate mouthpiece for easy cleaning. Fun to create sounds and play simple tunes through the colour coded/numerical and note named slide Fun, basic, affordable instrument to get kids interested in brass instruments A musical instrument that sounds good even though it's only the price of a toy Excellent for enthusing young children about brass. Alternative to recorders/glockenspiel s etc. as classroom instruments Fun and easy to handle. Great for starting to learn a brass instrument. Fun to be had for children as well as adults and a simple idea of good quality into the world of music More exciting than a recorder, simpler to play, good introduction to playing 'brass' instruments later
