International Marketing and Business Management Study

Universitatea Liber Internaional din Moldova Facultatea tiin e Economice Catedra Business i Administrare, Rela ii Economice Interna ionale,Turism International Marketing Management . |TibuleacA., drd., lect.univ

Object of discipline The course objective is to introduce the students into international markets, international marketing and the management of international business. The students should understand the specific elements and threats of international markets from cultural perspective; to assess the risks of exposure to the different social, cultural, economic and geopolitical elements that are likely to influence the structure and success of marketing efforts; to examine the impact that changes in these elements may have on marketing opportunities and threats; to help develop marketing knowledge and critical-thinking skills that will help students to be successful in a management career.

Course Outcomes Code Specific outcomes for the course Knowledge K 1 K 1.1.To understand the concept of international market and variations of marketing principles in international context. K 2.1. To know the stages of marketing planning in a business K 2.1. To understand the implications of legal, economic, cultural and social aspects on marketing decisions. K 3.1.To identify the major implications of marketing management within the international context. K 3.2. To understand how the marketing mix changes in international context. Abilities S 1. 1 The ability to apply the acquired knowledge managing different marketing decisions in the international context S1.2. The ability to assess the risks of exposure to the different social context S 2. 1 The ability to develop strategies for effective marketing actions. S 2.2. To find solutions for difficult situation emerged during international business. S3.1. To understand the limits between the ethical an unethical behavior during management of international marketing actions. Competences C 1. 1 The competence to collect and to interpret data related to interested field necessary for a successful marketing strategy. C 2. 1. To apply the critical thinking and to understand the behavior of foreign consumer. K 2 K 3 S 1 S 2 S 3 C 1 C 2 C 3 C 3.1. To formulate the correct marketing plans and strategies

Prerequisites Fundamentals of Marketing Fundamentals of management

Bybliography Requiered readings: Kotler et Dubois, Marketing Management. Paris:Pearson Education, 2003. 830 p. Kotler, P, Armstrong, G, Saunders, J and Wong, V. Principles of Marketing: Third European Edition, Harlow: Prentice Hall, 2005. 452 p. Kotler, P., Armstrong, G., Saunders, J. and Wong, V. Principles of Marketing. New Jersey: Prentice Hall, 2007. 486 p. Philip R. Catheora, John L.Graham, International Marketing. USA: Mc Graw-Hill, 1999. 709 p Pride A, Ferrel L; Marketing. Boston: Mc Graw-Hill 1991. 774 p Additional sources: Baker, M. Marketing Management and Strategy, 3rd edition, Macmillan Business. 2009. Blythe, J. Essentials of Marketing, New Jersey: Prentice Hall, 2005. Brassington, F and Pettitt, S. Principles of Marketing, New Jersey: Prentice Hall, Harlow 2009. Links: Amerikan marketing association www.ama.org Marketing resource hub https://www.hubspot.com/free-marketing-resources Mrketing resources http://www.marketingresources.com/ Marketing journals http://journals.ama.org/loi/jmkr?code=amma-site

Assessment Methods Nr Type of assignment Share (%) of the final grade 1. Work in group, projects, simulations. Presentation of contribution activity in the classroom 30 20 2. individual tasks, testing, 3. 4. 5. 6. Class activity Class Attendance Final Exam Total 5 5 40 100